Connect with us

Calendar

Sleeping Right in the New Year, and More Dec-Jan Events

mm

Published

on

1/3 FESTIVAL OF SLEEP DAY is always held on Jan. 3 to allow you to get serious about racking up some quality sleep after the obligatory partying is out of the way. In fact, add this one to your list of resolutions: Get seven to eight hours sleep a night. Schedule your bedtime and start winding down at least 45 minutes before. Even small amounts of sleep deprivation take a dramatic toll on our ability to think creatively, work at a high level and keep our emotions in check.


DECEMBER

12/6 It’s a movie cliché when the donut-munching NYPD officer grumbles, “Nobody wants a cop around unless they’re in trouble.” The same could be said of a salesperson. During the holidays, when customers are desperate to find the right gift, it is the associate’s chance to perform heroics and make clients for life. On NATIONAL SALESPERSON’S DAY, let your sales staff know the whole country is depending on them to come through.

12/9 Misplaced your holiday spirit? On OFFICIAL LOST AND FOUND DAY, start the morning with a random act of kindness. “The results, and the smiles, will amaze you,” says sales trainer Jeffrey Gitomer, explaining that buoyed by such good vibes, you’re bound to focus on why things can happen, not why they may not.

12/21

There’s an old joke that the best way to abbreviate winter is to borrow some money due in spring. As the shortest day of the year signals chilly days ahead, remind your customers of the financing options you offer.  

Advertisement

12/31 Farewell 2016. NEW YEAR’S EVE means resolutions and Scottish traditions. So while you’re singing Auld Lang Syne and waiting for a dark-haired stranger holding a lump of coal, shortbread or whiskey to show up, think of the great new behaviors you’re implementing in 2017: No more delays in cross-training staff, no more buying stock on a whim, no more missing INVISION’s Brain Squad surveys …


JANUARY

January is not only the start of a new year, it’s also National Glaucoma Awareness Month. Prepare a social media calendar to remind patients that the best way to avoid glaucoma is regular visits to see you.

1/18 The 135th BIRTHDAY OF A.A. MILNE gives us a chance to roll out our favorite Winnie the Pooh quote: “It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like, What about lunch?” In the world of customer service, that means something like: “I can solve that for you.”

1/20

CLEAN OUT YOUR INBOX DAY is held in January to take advantage of your focus on resolutions, and also because your inbox is likely filled with online shopping junk. Move everything more than a month old to an “Archive” folder you can search later. Then be aggressive in filtering every new email. We want you to see those Brain Squad survey invitations.

1/28

Advertisement

As positive-thinking guru Dale Carnegie noted, people rarely succeed unless they’re having fun. That goes double for retail: Who wants to shop where the staff is so serious and somber? Celebrate FUN AT WORK DAY by introducing a ceremony to celebrate big sales. And don’t forget to tell customers how much fun you had helping them.


More December and January Holidays/Events

Dec. 24-31 Retail theory says that when Hanukkah arrives late, as it does this year, expect a lot of late holiday customers. Prepare!

Dec. 26 Returns Week begins. Welcome those customers with a smile!

Jan. 1 January is Personal Self Defense Awareness Month. Before you book an MMA class, remember that 90 percent of self-defense comes down to awareness and risk reduction.

Jan. 8 Show and Tell Day at Work. Give your staff an assignment: pick out a pair of their favorite glasses and explain what make them so cool.

Jan. 23 On Better Business Communication Day, commit these four Cs to memory: be Clear, Consistent, Convenient and Compelling.

Advertisement

BUSINESS ANNIVERSARY

Art of Optiks
Wayzata, MN

Husband and wife team Stephanie Haenes and Dr. Timothy Haupert met while working for the same optical company back in 1995. They jointly managed several different luxury practices before opening Art of Optiks on Dec. 17, 2001. Both a luxury optical and an advanced eyecare model, Art of Optiks will mark 15 years with an anniversary party on Dec. 17 which will include a pet adoption event with Secondhand Hounds and an evening cocktail party at the store.


This article originally appeared in the November 2016 edition of INVISION.

 

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Advertisement

SPONSORED VIDEO

SPONSORED BY REICHERT

When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

Promoted Headlines

Calendar

Coming Up with Your 2020 Resolution and More New Year Events

And we’re calling for a return of National Opticians Day, who’s with us?

mm

Published

on

DECEMBER

2 CIDER MONDAY! We like this date: It’s an invitation for shoppers to visit a real store and touch real products and be greeted with a warm cup of cider. First observed by Toadstool Bookshop in New Hampshire, it offers a delightful twist on Cyber Monday, which kicks off the online shopping season today … got a special on your website? You should.

31 2020 implies vision and clarity. It demands something bolder than usual when it comes to New Year hopes, dreams and resolutions. Our suggestion? A pledge to work on your ‘Leadership’ (strategic) skills not just your management (operational) skills. Build yourself a business, not a job.

JANUARY

1 20 years ago, January 1999 was celebrated in the U.S. as National Opticians Month. Sadly, it was a one-off but the struggle goes on. Amid a lack of official recognition, make sure the pivotal role your opticians play is explained on your site and practice materials. Many still need help seeing their value.

16 National Nothing Day was started 45 years ago to provide Americans with one day they didn’t have to celebrate anything. A better use for you: how can you leverage more “nothing days” to drive traffic and smooth out revenue between the big retail seasons.

Continue Reading

Calendar

Come Up With 20 (New) Questions and More November Events

And we’ve got an idea for a social media post any independent ECP can do.

mm

Published

on

28 Two hundred and thirty years ago, President George Washington created the first holiday by presidential declaration, ordering America to take a day off to give thanks for its many blessings. To get in the spirit of Thanksgiving and gratitude, send a goodie bag of lens cleaner, lens wipes, and a mini bottle of wine (Seeing Red!) or whatever you can imaginatively come up with, to your best 50 customers. It’s likely they provide an outsize contribution to your success.

19 Peter Drucker was born this day 110 years ago. Among his many contributions to the management field, perhaps his most important was his maxim that if you’re a manager, staying aware of what genuinely deserves your attention is the most crucial thing you can do. Mark his birthday by saying no to something that you feel is vaguely important, but if you’re being brutally honest, you don’t have time for.

24 The quiz show Twenty Questions made its debut on national TV on this day 70 years ago. Mark the occasion with a brainstorming session to come up with 20 surefire questions to get your customers talking, other than “Can I help you?”

30 Small Business Saturday … Print up a T-shirt emblazoned with the Small Business Saturday logo. Take a picture of yourself wearing it. Post on social media.

Continue Reading

Calendar

The Internet is Middle Aged and More October Events

And beware those household chemicals; the entire month is dedicated to eye safety at home.

mm

Published

on

1-31 From flying leaf blower debris to splashed household cleaners, the average American home is a leading contributor to the 2.5 million eye injuries that occur each year. During Home Eye Safety Awareness Month, do your bit to educate patients on the potential perils and preventative actions they should be taking … starting with protective eyewear. Also, check your homepage has emergency contact information clearly displayed.

01 You know the arguments well by now: “Don’t do co-op advertising because you’re spending good ad dollars building up somebody else’s brand,” countered by, “It’s a brand age — the big names bring in the dollars and foot traffic and you should jump on those coattails.” At the start of Co-Op Awareness Month, when the holiday-season offers begin pouring in, weigh the pros and cons.

09 A little-appreciated fact: Teddy Bears look great in glasses. On National Bring Your Teddy Bear to Work Day, feature a few bespectacled teddies in your cases.

29 Think the Internet is a fairly recent invention? It turns 50 today. Yes, it’s middle aged and bloated, but it still gets better every year. If your online presence is little more than an electronic brochure, sit down today and map out a more aggressive online strategy. The future is not waiting for you.

Continue Reading

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Facebook

Most Popular