My apologies to that man for my unkind thoughts. And apologies to you for any time our word usage struck the wrong chord.
Part two in a two-part series on the findings of some post-pandemic consumer focus groups and their eyecare and eyewear priorities.
Dr. Emily Stephey, of Marshall B. Ketchum University, has advice to help get your career in health care off to a strong start.
Social proof in the form of online reviews encourages like behavior and this is especially true when it comes to healthcare.
Rise of the machines indeed … what do you think? After reading this, could the human touch become obsolete in some matters?
Everyone has a reason it’s not getting the focus it needs and it usually boils down to how complex and hard it seems to be. Let’s...
There is an opportunity for optometry practices to fill a care void by combining services in one location to maximize synergies for professionals and convenience for...
This optician turned sales rep became a Neurolens proselytizer thanks to her experience with a ‘special, impactful product.’
A former optician turned EssilorLuxottica sales rep explains what NOT to do when trying to establish a sales relationship.
Including 3 short-form video ideas you can try today.
Part one in a two-part series on the findings of some post-pandemic consumer focus groups and their eyecare and eyewear priorities.
There are only 24 optometry colleges in the United States. The trick is finding the one that fits your needs.
The main driver of revenue — the staff — often gets the least amount of investment but they can make or break an office.
It' not just a buzzwords, its a path toward a sense of comradery and empowerment for your team.
There is no one correct way to win but you do need to find the people who will clap loudest.
Blogs, website, and (ahem) optical industry trade publications always are on the lookout for good content and dependable contributors.
Automating certain inventory actions will help your business be more efficient, effective, and profitable.
Dr. Erin Rueff, OD, an assistant professor at Marshall B. Ketchum University, has a checklist for perspective optometry students.
Placing smaller frame orders on a more frequent basis leads to higher sales, lower returns, and less headaches.
Carissa Dunphy of Optician Now and ROWT Magazine has compiled an impressive selection of her favorite reads.
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