If you’ve ever found yourself in this predicament, what did you do?
The final installment of Robert Bell’s four-part series on how to tell YOUR story to strengthen your brand.
Marshall B. Ketchum University dean Dr. Mark Nakano explains why optometry consistently ranks among the best jobs in the U.S.
And let’s get rid of the never-ending frame clearance while we’re at it.
How to make sure your social posts are getting as many eyeballs as possible.
It is as simple as asking why your employees are working for you.
A long-time optical sales rep offers poignant advice from the front lines that everyone can put into practice.
If you’ve ever Googled that question, keep reading.
Eyewear image expert Wendy Buchanan explains how she put her Spec Style approach to good use on national TV.
Ensure that your eyecare business stays top of mind during the busy back-to-school season.
Maybe you’ll get everything you want, lucky girl.
A positive experience can turn patients into loyal advocates, while a negative one can drive them away.
Focus on them to strengthen self-assurance, increase patient satisfaction and improve sales.
Not to mention setting your independent eyecare business apart from online retailers and big box opticals.
The INVISION Magazine columnist recently made an appearance on the long-running Canadian TV daytime talk show.
What it is, how it works and why you should install it immediately.
Encouraging a change in leadership mindset allows leaders to facilitate new team habits to achieve goals despite the excuses that are always there.
After all your inventory is just money sitting there … make it do more.
Joining your local or state optician society presents great networking opportunities both socially and to further your career.
To combat the stress and anxiety that can cause, it’s always a good idea to set aside time for some fun.
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