Connect with us


Making the Case for Small Stores

Such spaces can offer lower building costs, visual appeal and conscientious design.




Making the Case for Small Stores
Aveda is among the brands exploring smaller store spaces. PHOTOGRAPHY: Roman

A growing number of forward-thinking retailers are making the environmental case for keeping their store spaces small, Women’s Wear Daily reports. Because buildings are a key component of creating a low-carbon future, the case for tiny stores is making major inroads.

Among those brands following the smaller-can-be-better ethos are such beauty brands as Aveda and The Ordinary, department store Bloomingdale’s Bloomie’s concept and jeweler Bario Neal’s store in Philadelphia.

“It’s pretty straightforward,” Greg Hale, cofounder and principal at The Catskill Project, a carbon-neutral living community in upstate New York told WWD. “You need fewer materials [and] you have less space to heat and cool.”

Click here for the start of the WWD story; the full version is behind a pay wall.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular