Connect with us

Headlines

Modo Acquires Eyewear Brand Lowercase

Lowercase ‘will remain rooted in its approach to making frames in New York City.’

mm

Published

on

MODO has acquired Lowercase, a Brooklyn-based independent eyewear manufacturer.

MODO “will continue to bring the quality and design that Lowercase is known for while expanding the collection through MODO’s manufacturing prowess,” according to a press release.

Financial details of the deal were not disclosed. The acquisition was completed in March, and the past few weeks were spent transitioning the brand and manufacturing equipment to MODO’s headquarters and Brooklyn factory.

Lowercase was started by Gerard Masci in 2016.

“I am excited that Lowercase will remain rooted in its approach to making frames in New York City! MODO has a strong track record of producing frames in Brooklyn which is what makes them such a unique fit for Lowercase and our customers,” Masci said. “MODO is keeping the in-house manufacturing and NYC DNA which has helped Lowercase standout from the crowd while they will be able to leverage their resources to offer our customers an ever-broader offering. I can’t wait for customers to see what’s in the pipeline!”

Rebecca Giefer, CEO, Modo Americas, said: “The acquisition adds breadth to MODO’s portfolio of brands offered to the independent optical channel. While MODO is a leader in both innovation and sustainability, the Lowercase brand expands our reach into luxury and specialty shops. We fell in love with the Lowercase brand, the Lowercase team who has transitioned over to MODO, as well as the innovation the Lowercase production line offered. And now the work to support the Lowercase customer base is our focus and priority.”

Advertisement

SPONSORED VIDEO

Get in on the action with OGI Eyewear

OGI Eyewear is a Game Changer for your independent optical practice. Hey Guys, OGI Eyewear is a Game Changer for your independent optical practice. Celebrate your unique identity, and your patient's individuality, with crafted, kinetic styles designed to flatter and amplify every wearer’s beauty. We are here to help you elevate style and up the fun factor. This season continues OGI’s love affair with wearable and vibrant color, diving into blues, oranges, and greens. Pairing these colors with rich tortoise patterns and thrilling new shapes creates a fresh revamp on retro styles. Get in on the action with OGI Eyewear, and make this year an Eye-conic one. For more information, visit here.

Promoted Headlines

Most Popular