Connect with us


Shoppers Work to Keep Labor Day Costs Low

Money-saving measures will impact celebration spending, survey finds.




Shoppers Work to Keep Labor Day Costs Low
Grilling is a popular Labor Day weekend activity. PHOTO: Jose Marquina/

Labor Day weekend, the three-day weekend honoring workers and marking the unofficial end of summer, is upon us (Sept. 2-4). And according to a survey by data and tech company Numerator, shoppers will be keeping a tight rein on holiday-related spending.

Findings of the survey include:

 * 42 percent of respondents expect rising prices to impact their Labor Day plans, remaining unchanged from the beginning of summer (Memorial Day weekend).

* More than three-quarters of celebrants will implement money-saving measures. A whopping 86 percent of consumers anticipate taking money-saving measures for the holiday, including buying items on sale (54 percent), preparing more budget-friendly meals (35 percent), using more coupons (32 percent), switching to store brands (23 percent), and visiting dollar or discount stores (20 percent).

* Three-fifths of consumers plan to grill, making it the top celebration intention for 2023. Grilling or not, nine in 10 consumers plan to purchase food and over half plan to purchase alcoholic beverages.

 * Beer is the preferred alcoholic beverage for celebrants. Summer 2023 saw suds sales grow by 11.7% and share by 1.6 points, when compared to summer 2022. Summer 2023 also saw changes in beer favorites. Brands that grew summer share include Miller (+2.1 points), Coors (+2.1 points) and Modelo (+1.2 points). Bud Light, which was ensnarled in a controversy related to a promotion involving a trans influencer, declined by 3.2 points.


Numerator’s 2023 Labor Day survey gathered responses from 518 respondents in early August. Summer alcohol insights were compiled using Numerator TruView tool, comparing the period June 1-July 31, 2023 to the same period a year earlier.

Click here for more from the survey.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular