It is America’s most spent-on holiday after the winter season after all!
Their six opticals combine clean visuals with warm colors.
Turns out requiring optical appointments can boost sales… and scrubs are here to stay!
Hint: Their Facebook marketing is right on target.
Need some inspiration for one of your own? Read the mottos other ECPs live by.
The branding at this South Loop practice is as confident and vibrant as the city itself.
You won't have to spend much. A little creativity is all it takes.
INVISION honors the legion of excellent vendor representatives.
The comprehensive branding efforts of these businesses all started with a strong, memorable logo.
She took a risk and found success with the developmental optometry practice she’d always dreamed of opening.
The new skills they learned include video editing, telemedicine, text-to-pay systems, juggling and nunchucks.
This close-knit team knows how to have fun, too!
Wink Family Eye Care of SLP, Louis Park, MN Wink Family Eye Care of SLP opened its doors on Jan. 15, 2018 with Dr. Roman Gerber...
Aug. 6 is the opening date.
This Chicago optical’s in-house branding effort is confident and consistent.
6 experts explain how to win young customers (and their parents) over early.
Customer Loyalty: It’s worth its weight in referrals. Here’s how some creative ECPs go about generating it.
At a one-man Chicago optical, Coyote DeGroot has crafted a brand that’s clear, austere and just a little luxurious: Lab Rabbit Optics.
This Illinois practice was kicking around ideas for marketing sunglasses, and stumbled on a fun idea that helps staff bond.
They just broke ground on a $10M facility. As four eyecare practices in Illinois move closer to their planned merger, they’ve chosen a name for the...
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