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Sanity Files

An Arkansas OD Who Relies on #LakeLife and Organization for Her Sanity

She also poses a valid question … why do so many digital platforms require monthly subscriptions?

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Megan Baureis, ODUptown Eyes Eyewear Gallery, Fayetteville, AR

Optometry is really a people business and one in which Dr. Megan Baureis excels. “I love our team and our patients! We get to meet the most amazing people every day.” But running her own business also provides other benefits she loves. “The flexibility and versatility that an independently owned business offers,” she adds. “Whether it’s experimenting with a new schedule, throwing an event, remodeling, playing with different marketing ideas.” So naturally, the things that take her away from that are her least favorite: “The days where paper/computer work exceeds patient time, and the current state of our managed care plans and how much energy is put into it.” Not to mention all the digital platforms that require monthly subscriptions… To unwind, she spends crisp fall days on her deck with her husband, wine in hand, watching her kids play outside. In the summertime, it’s all the lake time her family can get. In between, she loves to organize! “Decluttering around me declutters my brain and makes me feel calmer, and a run with a good audiobook is super helpful too.”

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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Sanity Files

A Husband and Wife Team that Found Sanity is Slowing Down

The perfect formula is see fewer patients, spend more time with them and enjoy the occasional dinner out.

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Drs. Michael and Kimberly Hoyt
Artisan Eyeworks, Ashland, OR

This February — the month dedicated to love — we highlight a husband and wife team, who after seeing 40 plus patients a day for 20 years, found love again … the love of optometry. They opened Artisan in 2014 to see fewer patients and spend more time with them. They enjoy watching something they built from scratch thrive, being involved in the optical, and being able to have genuine relationships with their patients. In comparison to their old lives, stressful days are rare, but on those days they get out late, “We’ll go out for a nice dinner,” shares Michael. “We’re lucky to have quite a few really good restaurants in Ashland.”

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Sanity Files

For this Austin OD Family Time and Orange Theory are on Her List of Must Haves

Of course snorkeling in Maui and skiing in Colorado aren’t too shabby either.

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Dr. Courtney Rhodes
Optique, Austin, TX

It’s official, no eyecare business owners like insurance… not that this should come as any surprise to INVISION readers. Dr. Courtney Rhodes, of course, is no different. Add to that “worrying about the race to the bottom with online retailers” and you have her two least favorite things about running her business. Thankfully, the lifelong patient connections she makes, the freedom to think outside the box, and curating fun eyewear for her optical makes up for it. She also has spending time with her family and pets to look forward to at the end of the day. “We’ll cook dinner as a family to catch up on each other’s days, go on a walk with our dog, or my husband and I will enjoy a glass of wine together.”

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Sanity Files

A Few of this Canadian OD’s Favorite Things for Maintaining Sanity

Including smothering her cats with affection and weekend dive bar sing-a-longs just to name two.

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Dr. Abby Jakob
EYES – Dr. Abby Jakob, Kingsville, ON 

Dr. Abby Jakob’s favourite (she is Canadian after all) parts of running her business are choosing her own hours, taking time off when she knows she needs it “for my health and sanity,” and becoming more well-known in her community. “It inspires me to get even more involved with community events, volunteer groups, and fundraisers, and that, in turn, helps my business even more as a result!” Of course even jobs we love come with things we don’t love so much. For Dr. Jakob that’s the time required for her social media channels. “I want to engage people and show my true personality with fun, clever, or visually pleasing posts, and it takes up so much time!” Other than that, hiring staff (and potentially having to fire them!), and finding a balance between seeing patients and setting boundaries with her time and schedule, rank in her top three least favorite things. Luckily, every day she gets to go home to hug and kiss smother her husband and all of her cats. “I [also] love going for walks with my dog, one of my cats (Booboo) actually walks with us, and my awesome husband, Patrick.” If it’s a weekend, you can find her in “an old hole-in-the-wall bar with live music, requesting all of my favourite songs and singing along!”

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