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Brainstorm: Hold a Best Eyewear Collection Contest

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Hold an eyewear collection contest

Who has the most extensive, most elite collection of eyewear in your town? Wouldn’t that be a great thing for you to know? (And wouldn’t that be a great customer for you to have?) Hold an “Eyewear Star” or “Spectacular in Spectacles” contest for your community. Promote it widely. You want to reach everybody in your town who is known for their ever-changing, ever-innovative eyewear choices. The prize could be a pair of rare or extra-fabulous frames and/or a face-to-face meeting with a famous designer. Use this contest to establish yourself as the destination for your area’s biggest eyewear fans.


This article originally appeared in the September 2015 edition of INVISION.

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SPONSORED BY ESSILOR

Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos – Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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