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ECPs Share Their Best-Selling Collections for September 2019

Sun sales started heading south for the winter.

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The WOOW Last Call 2 is a fun shape in incredible colors with a hidden message saying on the interior of the temple tips “inspired by old typewriter keys.” MSRP: $295

The Last Call 2 by WOOW flies off the shelf as soon as we get it! The TORY BURCH TY 6035, we buy them three at a time. — Kris Kittell, Torrey Highlands Optometry, San Diego CA

The Thom Browne TBS416 is a full-rim pilot style in plastic specially designed for men. With a snug fit on the ears and nose the temples feature the brand’s iconic tricolor ends and four bars on the left temple. MSRP: $525

The THOM BROWNE TBS416; everyone is looking for that classic cool-guy/gal pair that’s edgy yet sophisticated and this sunglass has it all. — Yen Nguyen, Black Optical, Desoto, TX

Top-selling vision brands in September
Eyeglasses

Ray-Ban (9), Kate Spade (7), MODO (6), Etnia Barcelona (4), Oakley (4), ECO (3), L.A.M.B. (3), Nike (3), Ted Baker (3), Scott Harris (3), Barton Perreira (2), Costa (2), David Spencer (2), KLiiK (2), Lindberg (2), Maui Jim (2), New York Eye (2), OVVO (2), Prodesign (2), Theo (2)

Sunglasses

Maui Jim (12), Wiley X (9), Kate Spade (7), Oakley (6), Costa (4), Nike (3), Bollé (2), Coach (2), Gucci (2), Kaenon (2), Spy (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in September. Join at invisionmag.com/brainsquad.

  • MICHAEL KORS opticals, COACH suns and KATE SPADE and RAY-BAN in both. — Nicole Heyduk, Eye centers of Northwest Ohio, Fremont, OH
  • XAVIER GARCIA, KATE SPADE and RAY-BAN glasses; MAUI JIM suns. — Bob McBeath, Edina Eye, Edina, MN
  • LILLY PULITZER glasses, KAENON sunglasses. — Joyce Paton, Village Eye Care, Raleigh, NC
  • FURLA opticals, BOLLÉ suns. — Rick Rickgauer, Vision Associates, Girard, PA
  • MODO, great optical styles and the give back is a great selling point. SPY suns, they are a favorite in our area. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • SCOTT HARRIS eyeglasses because we had a product refresh. INVU sunglasses. — Pam Peters, Midwest Eye, Downers Grove, IL
  • The three Ms: MIZYAKI, MOREL 1880s, MATISSE. They are unique frames for unique customers! Price point sells RAY-BAN and GUESS suns and ETNIA BARCELONA’s fashion-forward sun styles. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • LINDBERG because the staff loves it. MAUI JIM sunwear; we just got a new store in a store from them and added inventory as well. — Kristina Swartz, The Eye Site, Mishawaka, IN
  • NW77 and OVVO glasses. TACTICALRX and RANDOLPH sunglasses. — Bret Hunter, Sports Optical, Denver, CO
  • RAY-BAN in sun and optical because of product awareness. — Pam Neagle, Austin Eyeworks, Austin, TX
  • TED BAKER eyewear and KATE SPADE sunwear. — Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI
  • The THEO Millie capsule collection and BOCCA sunglasses. — Sabina Krasnov, i2ioptique, Scottsdale, AZ
  • RAY-BAN opticals because of name recognition and WILEY X suns because of word of mouth from other patients. — Tammy Warmouth, OD, Main Optical, Luzerne, PA
  • MARCIANO and GUESS were both big sellers in ophthalmics. Both lines have fun frames that draw people’s attention. Heck, I wear the GUESS3042 in pink and LOVE it. The MAUI JIM Ho’okipa is always a big seller. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • NAUTICA glasses, BEBE suns. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • MAUI JIM sunglasses. — Judith Whitelaw, Dr. Gregory Char, OD, Orange, OR
  • It was a mixed bag for optical frames: L.A.M.B., DOLABANY and DRAGON. It was a difficult month due too many hurricanes, especially Dorian. MAUI JIM is always a best-selling sun line for us and we did well with KAENON. — Julie Uram, Optical Oasis, Jupiter, FL
  • The MODO 4235; one of their new fall releases, a sharp semi-rimless frame. Never thought I would say that the semi-rimless frames are coming back into style and I actually dig it! — Heather Harrington, Elevated Eyecare, Denver, CO
  • FABULOUS FANNIES because they are new to my peeps, and vintage is moving well. Tura’s Gwen Stefani L.A.M.B. and GX continue to do so well with my ladies and we just updated. For sun, ESE’s COCO AND BREEZY and Tura’s L.A.M.B, our clientele loves these lines and wait for the newest releases, which we stay up to date on. — Dianna Finisecy, Wagner Opticians, Washington, DC
  • ARISTAR may have had it by a nose in optical but suns were down. Everyone’s bringing in firewood… nobody’s playing outside anymore! — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • L.A. EYEWORKS! It was their 40th anniversary and we’ve carried them for the last 30 years. We had a big promotion with a 40th Anniversary window display. The Twill XL was the winner, it’s an update of a popular rectangular plastic frame but big! You always need one for The Big Head Club. — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • COSTA optical was big last month, especially the Ocean Ridge. In sun, the MAUI JIM Nautilus. — Nicole Leonard, Custom Eye Care, San Antonio, TX
  • MODO, RAEN and GIGI BARCELONA opticals. RAEN, SPY and WILEY X sunglasses. — Travis LeFevre, Krystal Vision, Logan, UT
  • DAVID SPENCER, as it was a new line for us. For sun, MAUI JIM and RAY-BAN … I can pretty much copy and paste this every month. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • ANNE & VALENTIN, great fit, such wearable optical shapes and colors. BARTON PERREIRA suns; classic shapes in great colors. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • KLIIK, SERAPHIN and DAVID SPENCER; simple yet trendy glasses, and INVU polarized plano suns. — Laura Trudeau, Cornea and Contact Lens Institute, Edina, MN
  • MAUI JIM had an incentive for selling and we just received a new batch of fresh NIKE frames for the board. No major trend in sun but WILEY X had the top spot. It is always good for active people/motorcyclists. — Kim Hilgers, Monson Eyecare Center, Owatonna, MN
  • ASPIRE from ClearVision glasses and CELINE suns for women. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • MARCHON and ALTAIR eyeglasses, NIKE and DRAGON suns, and RAY-BAN (always) and OAKLEY in both. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • RAY-BAN, Europa and PRODESIGN opticals. — Erika Tydor, OD, Shoreline Eyecare, Shoreline, WA
  • Anything Tura: LAURA SPENCER, TITANFLEX, TED BAKER and L.A.M.B. Great price point and my go-to brand for uplifting shapes. I-DEALOPTICS for suns. Again price point and makes that second pair seem more reasonable to people. Also great for our contact lens wearers who need sunglasses. — Lindsey Pulford, Insights Eyecare, Manhattan, KS
  • OWP and CHARMANT TITANIUM ophthtalmics and BROOKS BROTHERS and OAKLEY suns. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • PRODESIGN and SERAPHIN glasses, OAKLEY and KATE SPADE suns and RAY-BAN in both. — Andrew Romeril, OD, Torrey Highlands Optometry, San Diego, CA
  • ETNIA BARCELONA glasses for both men and women are hot sellers. MAUI JIM suns are consistently our best sellers; we always say that once you’ve owned a pair, nothing else will ever compare. — Kenneth D. Boltz, OD, Dublin, OH
  • NIKE, FLEXO and ORIGINAL PENGUIN opticals. — Ann Gallagher, OD, Professional Vision, Ellicott, MD
  • MINIMA glasses and WILEY X suns. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • MODO, lightweight and beautiful colors. — Annette Prevaux, The Visionary Inc, Allen Park, MI
  • MODO/ECO glasses and MAUI JIM suns. — Elizabeth Hawkins, The Eye Station, Lees Summit, MO
  • LUNOR and THEO glasses and MAUI JIM suns. — Phil Harris, Eyes on Fifth, San Diego, CA
  • LONGCHAMP, KATE SPADE, COSTA and NIKE frames. COSTA and WILEY X suns. — Jessica Mitchell, Mitchell Eye Care, Starkville, MS
  • ADENSCO ophthalmics and RAY-BAN sunglasses. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • MAUI JIM ophthalmics. We expanded our collection that included a nice display. Definitely shows off the line better. MAUI JIM suns too; the more you have, the easier it is to show off. — Tim Gray, Visual Eyes, Huntingdon Valley, PA
  • ETNIA BARCELONA glasses, OAKLEY suns. — Scott Keating, OD, Vision Trends, Dover, OH
  • ETNIA BARCELONA glasses and our ECO with polarized sun clips did the best last month. They are versatile for our patients and they love how the new shapes contrast from the frame. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • REAL TREE frames and POLAROID suns … doesn’t hurt that Lady Gaga was seen wearing a pair. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • CARRERA opticals, NIKE suns and KATE SPADE in both. — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • ECO with clips and KATE SPADE LaDonna frames; ANN TAYLOR suns. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • OVVO, people love the sleek styling, along with the light weight and durability. SCOTT HARRIS because it has great style and price point. SMITH suns, they have great sporty styles with good polarized lenses. WILEY X has also been flying off our shelves. We have a lot of requests for motorcycle glasses and these have been a great option. — Nichole Montavon, Oskaloosa Vision Center, Oskaloosa, LA
  • COLUMBIA suns. — Annie Thompson, Lawrence Eye Care Associates, Lawrence, KS
  • COLE HAAN in both. — Todd M. Clark, OD, Image Optical, Westerville, OH
  • The ECO model Flint. We sell several every month in all of the colors. It’s lightweight, durable, and affordable. MAUI JIM suns always! The optics can’t be beat. — Larah Alami, OD, Hudson River Eye Care, Tarrytown, NY
  • TED BAKER eyeglasses and WILEY X sunglasses. — Fred Sirotkin, OD, Eagle Eye Care, Columbia, MD
  • BLACKFIN, people rave about the lightness and the colors. WILEY X suns because of the great price point and the fact that they are safety rated. — Jim Williams, Eye to Eye, Mexico, MO
  • KLIIK and FYSH; for their style. SALT LIFE suns for the price point. — Amy M. Farrall, OD, Vision Center of Delaware, Newark, DE
  • People are asking for thin metals. Popular with that feature in our shop is GÖTTI and LINDBERG. — Julie Kubsch, Specs Around Town, Bloomington, IL
  • KATE SPADE is a new line for us. It has great colors and styles, plus name recognition. Men just want OAKLEY suns! — Heidi Hipsher, Northland Eye Care, Flagstaff, AZ
  • DRAPPER JAMES glasses. Sunglasses are a hard item for us to move. — Jess Gattis, Thomas Vision Clinic, Leesville, LA
  • GUCCI opticals because they had good looking styles. Suns don’t really sell in our office. — Minh Ta, OD, Specs Appeal, Decatur, GA
  • OAKLEY in both. — Susie Phillips, Dr. Brendon Johnson, O.D., Pekin, IL
  • KATE SPADE glasses, great new styles; SMITH suns. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • VERA BRADLEY because we had just gotten new ones in. MAUI JIM suns. — Adam Doyle, Pearle Vision, Madison, AL
  • SILHOUETTE rimless, customers are wanting a lightweight frame. The fave: Titan Next Generation 5521. For sun, Ultimate Vision’s CHRIS CRAFT collection. — Mickey Bradley, Patrick Optical, Fort Worth, TX
  • The NEW YORK EYE line; very affordable and helps with insurance plans. COSTA suns because they sell themselves. — Becki Martin, Harrington Vision Center II, Florence, SC
  • The new SCOTT AND ZELDA line by NEW YORK EYE is doing well. — Angie Patteson, OD, Sunset Eye Care, Johnson City, TN
  • TOM FORD glasses and GUCCI suns. — Danielle Doniver, Heritage Optical, Detroit, MI
  • CHANEL because it’s exclusive and beautiful. ETNIA BARCELONA because it is fun, funky and well made and OAKLEY always has great turns and a loyal brand following. For sun, GUCCI … because it’s GUCCI, KATE SPADE and COACH because they are less expensive classics, and CARRERA for its sporty, great fit. — Susan L. Spencer, Council Eye Care, Williamsville, NY
  • BRILLENEYES, they are great quality frames that are extremely reliable. They also come in fun colors. In sun, the RAY-BAN Daddy-O. — Judy Scheuerell, Fox Valley Family Eye Care, Little Chute, WI
  • The frames we couldn’t manage to keep on the boards this month were definitely MODO. We brought in MODO as our first independent line and because we are all so impressed with the handmade quality and the brand story, we find that we choose these frames more when styling patients. MAUI JIM suns because it’s MAUI JIM! — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • The OAKLEY Currency frame for men. WILEY X frames were big sunglass sellers. — Caitlin Wicka, San Juan Eye Center, Montrose, CO

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Products

ECPs Share Their Best-Selling Collections for October 2019

So many brands sold well!

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The CHANEL 3281, simple and well-fitting. CHANEL was also our #1 selling sun brand. The pilots are so comfortable and glamorous. — Susan Spencer, Council Eye Care, Williamsville, NY

The iChill C7018 from Aspex Eyewear is a combination frame in a round shape with a standard hinge. Shown in the crystal and gold color combination, the frame is available in three feminine combinations. $89.95

We brought in six ICHILL styles to see how people responded. They are loving them! They love the light weight, and the fun shapes and styles. — Nichole Montavon, Oskaloosa Vision Center, Oskaloosa, LA

  • In optical, Morel 1880s, GUESS and DUTZ; MAUI JIM suns. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • We’ve been moving the TAKUMI TK1111 for its fun but ‘safe’ design and the sunclip is a bonus! The WILEY X Kobe has sold more times last month than any other suns. Sometimes the core frames are the hare that wins the race. — Carissa Dunphy, Monroe Vision Clinic, Monroe, WA
  • SILHOUETTE glasses and MAUI JIM suns. — Trish Todd, Legacy Vision, Plano, TX
  • MODO and with a sunclip for sunwear. — Bethany Cassar, Complete Eye Health, Holland, MI
  • RAY-BAN ophthalmic, but by shrinking margins, and RAY-BAN pilot sun. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • TURA glasses and RAY-BAN sunglasses. — BJ Chambers, Carrera Optical, McQueeney, TX
  • OLIVER PEOPLES, GIORGIO ARMANI and TIFFANY; all three lines are really nice and were practically tied for the hottest-selling. In sun, OAKLEY, RAY-BAN and VERSACEOAKLEY is a great line with many styles and a wide range of prices. — Elias Awad, Invision Eyewear, Overland Park, KS
  • DOLABANY frames. — Joyce Paton, Village Eye Care, Raleigh, NC
  • CHARMANT TITANIUM glasses; RAY-BAN and COACH sunglasses. — Thomas Sacilowski, Eye Sight Medical Center, Tonawanda, NY
  • MICHAEL KORS ophthalmics and RAY-BAN suns. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • ANNE ET VALENTIN optical frames and MAUI JIM sunglasses. — Marc Rosenberg, M&J Optical, Brookhaven, PA
  • The CALVIN KLEIN Color Thin line has been doing really well for us in all styles. The nylon material is flexible, lightweight and comes in tons of cool colors. And an extra $20 off for VSP patients! The WOOW line continually flies off our shelves, especially the Last Call 2. RAY-BAN suns, always Ray Bans! — Kris Kittell, Torrey Highlands Optometry, San Diego, CA
  • GUCCI glasses due to current fashion trends, I guess. — Minh Ta, Specs Appeal, Decatur, GA
  • OVVO opticals because they are light weight, strong and fashionable. LULU GUINNESS sunwear for style and colors. — Kat Leek, Kat’s Eyes Optical, Phoenix, AZ
  • FRANCIS KLEIN eyeglasses are so beautiful and JACQUE MARIE MAGE sunglasses are so on-trend and cool. FACE Á FACE in both; I love the new optical styles and colors and the new suns are amazing. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • CALLAWAY glasses and RAY-BAN suns. — Susan Holt, Coastal North Vision Care, Myrtle Beach, SC
  • TEKA wood and buffalo in the temple eyewear styles and ETNIA BARCELONS, any style, such a nice proper mixture of colors at a fair price. For sun, the OAKLEY Flak Jacket 2.0. — Scott Keating, OD, Vision Trends, Dover, OH
  • GUESS and TOMMY HILFIGER glasses, RAY-BAN suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • For women, LIZ CLAIBORNE glasses are flying out the damn door. For men, NIKE. — Rick Rickgauer, Vision Associates, Girard, PA
  • TOM FORD suns and opticals. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • REAL TREE does really well here. We are a rural area and it appeals to even those old grumps that do not want eyewear. POLAROID suns, old school and affordable. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • MINIMA in both. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • The RAY-BAN 5362 optical is always a fan favorite; the RAY-BAN 3547 sun too. — Pam Neagle, Austin Eyeworks, Austin, TX
  • ECO, we have a package that includes polycarbonate and a level B A/R. It has been very successful for us. RAY-BAN suns are by far our #1 frame line. — Sonja Franklin, Modern Eyes, Austin, TX
  • CELINE in both. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • EUROPA and MOREL glasses for variety and weight; MAUI JIM and INVU suns. — Pam Peters, Midwest Eye, Downers Grove, IL
  • EUROPA lines, TOM FORD and DAVID SPENCER glasses, it was a new line with a good price point. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • It was a tie between a RAY-BAN RX5228 and a Modern GB+ Flawless. The RAY-BAN Rx5228 is a classic, fits well and has broad appeal. The GB+ Flawless is a ladies zyl, also in a classic shape, but being a 58mm eye size it is a bit larger than many of the ladies frames out there right now. It has great color combos and is comfortable too. The KATE SPADE Ayleen/S was our best selling sunglass. It is popular for being a large ladies sunglass while not being oversized. It is also lightweight and comfortable. — Dawn Christman Munoz, North Valley Eye Medical Group, Mission Hills, CA
  • TITANFLEX because they’re good basic guy styles with durability. L.A.M.B. sold well in suns. — John LaShorne, Brown County Eye Care, Nashville, IN
  • SILHOUETTE rimless frames sell well because it is very customizable. WILEY X suns usually sell really well because people recognize the brand. — Tammy Warmouth, Main Optical, Luzerne, PA
  • SAKS FIFTH AVENUE are always a steady one on our list. They’re a really good fit for our rural, elderly demographic in price point and style. The 284/T is doing well – a discreet, lightweight half-frame in several decent color options. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • TOM FORD and TOMS eyewear. We had a big frame sale in our vision clinic and were offering discounts on any frame/sunglass in stock. I think that is why the TOM FORD sold so well, and our TOMS frame rep was on-site helping us, so she was able to showcase her frame line, as well. — Denise Robertson, Washington State University Vision Clinic, Pullman, WA
  • FLEXONS were a hot commodity. We sold the FLEXON 600 three times … an oldy but a goody! — Elizabeth Knaus, A to Z Eye Care, Arcata, CA
  • ALAN J glasses and the COSTA Water Woman suns. — Nicole Leonard, Custom Eye Care, San Antonio, TX
  • MODO, great style, lightness and good price points, and LAFONT for patients who don’t want cookie cutter styling. — Murray Kessler, OD, Eyecare Plus Scottsdale, Scottsdale, AZ
  • MICHAEL KORS glasses are still a strong seller. Good color variety and style options. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • ARTICLE ONE‘s active sunglass line has sold incredibly well. We got them in the first of last month and have already had to reorder. — Travis LeFevre, Krystal Vision, Logan, UT
  • KATE SPADE and HELIUM eyeglasses. — Heidi Hipsher, Northland Eye Care, Flagstaff, AZ
  • GARRETT LEIGHT is doing well. — Selina McGee, OD, Precision Vision, Edmond, OK
  • After having MODO for only about three months it quickly grew to our top selling line. Patients were hungry for more so we brought in ECO and it’s been the same experience where we can’t seem to get them in fast enough. The combination between the handmade, lightweight materials and the giving back mentality of the two lines seems to really resonate with our patients and our staff (many of whom have chosen MODO frames as their everyday frames). Because of this hype, we are going to continue bringing in lines with stories and kicking out lines that don’t stand out from the crowd. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • L.A. EYEWORKS because we love it so much and it is so funsies!! — Nancy Revis, Uber Optics, Petaluma, CA
  • Safilo’s MAX MARA. — Danielle Doniver, Heritage Optical, Detroit, MI
  • JOE and JOSEPH ABBOUD ophthalmics. — Karen Pailthorpe, University Optometrists, Kingston, RI
  • The VERA BRADLEY Colene in Bordeaux Blooms and COSTA suns. — Jessica Mitchell, Mitchell Eye Care, Starkville, MS
  • FYSH glasses, bright colors and fun styles; and MEXX suns, stylish and affordable. — Lindsey Pulford, Insights Eyecare, Manhattan, KS
  • The ANNE ET VALENTIN Alma and Amalia, the BEVEL Beets Go On, and the NANO Camper for kids. — Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • Our men are loving the HELIUM by Match line. While our ladies are head over heels for the new MARCIANO we got in. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • ETNIA BRCELONA and MODO/ECO were our top sellers, with STUDIO OPTYX close behind. The new Etnias are a nice blend of throwback and modern style that look perfect on any age, and the new MODO neutral styles did well last month. ECO with clips again! Finlay in Black/Gradient is always the first to fly off the shelf. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • KATE SPADE LaDonna in Rose Gold Glitter; I have sold it at least 17 times now! The INVU 193 Gold/Brown sun. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • SPECTACLE EYWORKS and MAUI JIM opticals. I push these two lines because I believe in them and they haven’t sold their souls. — Kirk Lee, Eye Care Associates, Ellisville, MS
  • SALT and MASUNAGA ophthalmics are always classic best sellers. REVO suns, every pair is polarized. — Maureen Garbis, Compass EyeCare, Oak Park, IL
  • TOM FORD. I created a spot to highlight them and the zyl with clip is doing great. MAUI JIM suns, we had a BOGO 50% sale. — Tim Gray, Visual Eyes, Huntingdon Valley, PA
  • ØRGREEN and IGREEN, because they are highly customizable and very lightweight and comfortable for the patient. — Pablo E. Mercado, Optima Eyecare, Alpharetta, GA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Continue Reading

Better Vision

The Growing Market for Supplements that Boost Ocular Heath and Functioning

Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

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RESEARCH HAS SHOWN that nutraceuticals or supplements can increase macular pigment optical density and help alleviate headaches and eye fatigue. Based on doctor feedback and increased consumer concerns around vision symptoms from device usage, EyePromise developed Screen Shield Teen, an all-natural zeaxanthin fruit-punch flavored chewable vitamin for children ages 4 and up. As with other ocular supplements, it is meant to be taken in conjunction with a daily multi-vitamin. Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

Nordic Naturals Eye Health

ProOmega 2000 eye moisture formula.

(800) 662-2544 nordicnaturalspro.com

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Lipotriad Eye Vitamins

Lipotriad Visionary.

(888) 393-5476, lipotriadvitamins.com

Natural Ophthalmics

Total Ocular Function Spray.

(877) 220-9710, natoph.com

Bausch + Lomb

PreserVision AREDS 2 Formula minigel eye vitamins.

(800) 828-9030, bausch.com

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EyePromise

All-natural vitamin line that includes Screen Shield Pro and Screen Shield Teen.

(866) 833-2800, eyepromise.com

Smart Ways To Sell Nutraceuticals

Dr. Rishi Singh, Cole Eye Institute, Cleveland, Clinic, Cleveland, OH

Data overwhelmingly support nutraceuticals for patients with Category 3 age-related macular degeneration (AMD) and category four AMD in one eye. Patients should take vitamins to reduce their conversion to AMD because studies show they can result in a 35-40% reduction over a five-year period which is significant. It’s not hard to persuade patients to buy these because they are on sale everywhere, at stores like Costco and Walmart. We direct them to the right type of vitamin for their eyes and I usually recommend Bausch + Lomb’s Preservision Areds eye vitamin in addition to a senior multivitamin. I suggest they connect with their pharmacist to get the right components for them based on cost and availability.

Dr. Louise Sclafani, Solo Eyecare and Gallery, Chicago and Illinois College of Optometry

Studies have shown that over-the-counter nutraceuticals that contain lutein and zeaxanthin can reduce symptoms like fatigue, contrast sensitivity and glare disability. They can improve visual temporal processing and help build up macular pigments to improve memory and verbal fluency. Since we don’t sell these vitamins in the practice, we recommend patients purchase them online. I suggest they buy the EyePromise family of products. They sell vitamins for geriatrics, sports vision, dry eye and screen time. We don’t yet know the damage of all this screen time on young eyes as many kids suffer from eyestrain, headaches and sleeping problems. I recommend EyePromise’s Screen Shield Teen.

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Products

For These 9 Styles the Temples Make the Frame

They have us rethinking coming at them sideways.

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Chloé

Five acetate beads on each temple define the CE167S, while the oval lenses and metal rims add to its character. Temple tips are accented with Chloé’s signature teardrop cutout.

(800) 645-1300, marchon.com

$455

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L.K.Bennett

Sometimes a tort temple with true depth makes all the difference. The acetate Sun 12 scores a geometric victory by combining its round frame front with a distinct angle on each temple.

millmeadopticalgroup.com

$169

Miu Miu

An acetate-and-metal combination frame, the MU02VS makes its mark with decidedly curved temples, a double bridge, and glitter-infused fronts and temple tips.

(800) 422-2020, my.luxottica.com

$440

Givenchy

The 7152/S, a women’s metal frame with wrapping lens, includes the option of adding crystals. The eye-catching, curved temples include the Givenchy logo on the round tips, adding to the standout features of this style.

(800) 631-1188, mysafilo.com

$450 as shown

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Stella McCartney

What’s in a name? When it comes to the SC0210S, pretty much everything. This bio-acetate style’s temples say it all and make perfect sense for those with a hankering for sparkle.

kering.com

$380

Proof

Made with hand-layered, sustainably sourced wood, the Ontario turns heads with its return-to-nature sensibility. A look inside the temples reveals the quote “Don’t forget your roots.”

iwantproof.com

$114

Guess

There’s no guesswork needed when it comes to the metal GU7645, which makes itself known with a bold GUESS logo on both temples.

(800) 345-8482, marcolin.com

$88

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Betsey Johnson

Giving the temples a frame-front level of priority, polka dots rendezvous with flowers on the arms of the Soul Sister.

(800) 414-7656, imagewear.com

$170

Vera Wang

A full acetate cat eye, the Dasnee ups anyone’s bling factor with a delightful cluster of Swarovski crystals on each temple.

(800) 627-2898, kenmarkeyewear.com

$292

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