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ECPs Share Their Best-Selling Products For February 2017




We received new Lafont the end of November so the staff was excited and it did well. Kristina Swartz, The Eye Site, Mishawaka, IN 

The Tarantella from the FW2016-17 collection features intricately carved details in exclusive Lafont acetate colors. MSRP: $415

Hot Brands

Top-selling vision brands for December*


Ray-Ban (16), Kate Spade (6), MODO (6), Oakley (6), Coach (4), Guess (3), Face a Face (3), Lafont (3), Lilly Pulitzer (3), Original Penguin (3), Seraphin (3), Scott Harris (3), Tom Ford (3), Coco Song (2), Dior (2), Jimmy Choo (2), John Varvatos (2), L.A.M.B. (2), LINDBERG (2), Nike (2), Prodesign (2), SALT. (2), STATE (2), Tory Burch (2)


Ray-Ban (32), Maui Jim (13), Kate Spade (7), Oakley (6), Wiley X (3), Adidas (2), Costa (2), Dior (2), MODO (2)


* Brands mentioned by multiple Brain Squad members when asked what had sold well in December. Join at

  • Polaroid Sunglasses. Reasonably priced and some have AR. People also like it as a “vintage” recognizable brand. Diana Sims, Buena Vista Optical, Chicago, IL
  • Dolabany, Lacoste and John Varvatos. Gerald Koss, OD, Vision Source Partners, Fernandina Beach, FL
  • Original Penguin’s Carmichael. It’s unisex and comes in great color combos, as well as Carmichael Jr. for kids or petites. A Blake Hutto, OD,  Family Vision Care, Alma, GA
  • Unisex Sunwear Style 178; all colors. Will Taylor, Eye 2 Eye Contact, Northville, MI
  • Tom Ford. Our rep receives their newest product before retail accounts and the new line is doing great! Always pushing the fashion envelope. Josh Bladh, Dr Bladh OD, Diamond Bar, CA
  • Kate Spade. Customers seemed to want trendy. Nancy White, Sioux Optical, Sioux Falls, SD
  • Scott Harris and Prodesign did well. Jill Schnurer, OD, Village Eyecare Co., Clarkston, MI
  • New York Eye’s Enhance. Value frames sold well in December. Rick Pascucci, OD, Towpath Vision Care, Clinton, NY
  • Haggar big sizes. The H251 sold the best. Kristy Smith, Eyeglass Wearhouse, Reynoldsburg, OH
  • Maui Jims. People like the brand a lot. Pablo E. Mercado, The Eye Gallery, Woodstock, GA
  • STATE, Life is Good from McGee Group, and Stepper from ImageWear. Michael Davis, OD, Opti-Care, Eldersburg, MD
  • Silver Dollar Optical Cafe Lunettes. Joe Hegyi, OD, O’Fallon Family Eyecare, O’Fallon, MO
  • Costa did well because we educated the customer on the quality benefits. Scott Keating, OD, Vision Trends, Dover, OH
  • Dior. We tried hard to push it this month. Ray-Ban, it sells itself. Mark Perry, OD, Vision Health Institute, Orlando, FL
  • BrillenEyes Black Label Reykjavik, new 100% titanium. Marchon NYC for price. Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • A new line to us from Spain, sold extremely well. Dorothy Reynolds, Optical Alternatives, Milford, CT
  • We love SALT; extremely comfortable with great style. Ken Boltz, OD, Kenneth D Boltz OD LLC, Dublin, OH
  • Etnia Barcelona’s Istanbul. Guys really like the colors. Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI
  • For men, Flexon. For women, we had a run on Charmant frames. They love the lightweight titanium. Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • The hottest selling sunglasses were Face a Face Bocca. They’re very feminine and beautiful. Sabina Krasnov, i2ioptique, Scottsdale, AZ
  • STATE’s LaSalle and Bellevue. Can’t keep them in! Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • Lindberg was hot for us. Flex spending allowed people to be more open to luxury eyewear. Meredith Hall, Miller Family Eye, Cedar Rapids, IA

Ray-Ban and Oakley because of name recognition. Wiley X because of their Climate Control features. Mark Platter, Safety Rx Services, Crete, IL

The Rx-ready Wiley X Climate Control sunglasses have a patented soft, removable Facial Cavity Seal to block out wind, airborne debris and reflected light. MSRP: $100-$150

This article originally appeared in the February 2017 edition of INVISION.




When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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The Growing Market for Supplements that Boost Ocular Heath and Functioning

Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.




RESEARCH HAS SHOWN that nutraceuticals or supplements can increase macular pigment optical density and help alleviate headaches and eye fatigue. Based on doctor feedback and increased consumer concerns around vision symptoms from device usage, EyePromise developed Screen Shield Teen, an all-natural zeaxanthin fruit-punch flavored chewable vitamin for children ages 4 and up. As with other ocular supplements, it is meant to be taken in conjunction with a daily multi-vitamin. Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

Nordic Naturals Eye Health

ProOmega 2000 eye moisture formula.

(800) 662-2544


Lipotriad Eye Vitamins

Lipotriad Visionary.

(888) 393-5476,

Natural Ophthalmics

Total Ocular Function Spray.

(877) 220-9710,

Bausch + Lomb

PreserVision AREDS 2 Formula minigel eye vitamins.

(800) 828-9030,



All-natural vitamin line that includes Screen Shield Pro and Screen Shield Teen.

(866) 833-2800,

Smart Ways To Sell Nutraceuticals

Dr. Rishi Singh, Cole Eye Institute, Cleveland, Clinic, Cleveland, OH

Data overwhelmingly support nutraceuticals for patients with Category 3 age-related macular degeneration (AMD) and category four AMD in one eye. Patients should take vitamins to reduce their conversion to AMD because studies show they can result in a 35-40% reduction over a five-year period which is significant. It’s not hard to persuade patients to buy these because they are on sale everywhere, at stores like Costco and Walmart. We direct them to the right type of vitamin for their eyes and I usually recommend Bausch + Lomb’s Preservision Areds eye vitamin in addition to a senior multivitamin. I suggest they connect with their pharmacist to get the right components for them based on cost and availability.

Dr. Louise Sclafani, Solo Eyecare and Gallery, Chicago and Illinois College of Optometry

Studies have shown that over-the-counter nutraceuticals that contain lutein and zeaxanthin can reduce symptoms like fatigue, contrast sensitivity and glare disability. They can improve visual temporal processing and help build up macular pigments to improve memory and verbal fluency. Since we don’t sell these vitamins in the practice, we recommend patients purchase them online. I suggest they buy the EyePromise family of products. They sell vitamins for geriatrics, sports vision, dry eye and screen time. We don’t yet know the damage of all this screen time on young eyes as many kids suffer from eyestrain, headaches and sleeping problems. I recommend EyePromise’s Screen Shield Teen.

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For These 9 Styles the Temples Make the Frame

They have us rethinking coming at them sideways.





Five acetate beads on each temple define the CE167S, while the oval lenses and metal rims add to its character. Temple tips are accented with Chloé’s signature teardrop cutout.

(800) 645-1300,




Sometimes a tort temple with true depth makes all the difference. The acetate Sun 12 scores a geometric victory by combining its round frame front with a distinct angle on each temple.


Miu Miu

An acetate-and-metal combination frame, the MU02VS makes its mark with decidedly curved temples, a double bridge, and glitter-infused fronts and temple tips.

(800) 422-2020,



The 7152/S, a women’s metal frame with wrapping lens, includes the option of adding crystals. The eye-catching, curved temples include the Givenchy logo on the round tips, adding to the standout features of this style.

(800) 631-1188,

$450 as shown


Stella McCartney

What’s in a name? When it comes to the SC0210S, pretty much everything. This bio-acetate style’s temples say it all and make perfect sense for those with a hankering for sparkle.



Made with hand-layered, sustainably sourced wood, the Ontario turns heads with its return-to-nature sensibility. A look inside the temples reveals the quote “Don’t forget your roots.”



There’s no guesswork needed when it comes to the metal GU7645, which makes itself known with a bold GUESS logo on both temples.

(800) 345-8482,



Betsey Johnson

Giving the temples a frame-front level of priority, polka dots rendezvous with flowers on the arms of the Soul Sister.

(800) 414-7656,


Vera Wang

A full acetate cat eye, the Dasnee ups anyone’s bling factor with a delightful cluster of Swarovski crystals on each temple.

(800) 627-2898,


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Vision Expo Gets an Update and More of What You Need to Know for January

Including a resource for women patients with Traumatic Brain Injuries and a new license for luxury car lovers.




BMW Comes Roaring Into Marcolin Portfolio

Marcolin Group and BMW Group have signed an exclusive worldwide licensing agreement for the design, production and distribution of sunglasses and eyeglasses for BMW, BMW M and BMW M Motorsport labels. Valid for five years, the agreement is effective from Jan. 1, 2020 to December 2024. The eyewear collections will be available worldwide through Marcolin Group’s distribution network and in the travel retail channel.

Vision Expo Reimagined

The Vision Council has reimagined Vision Expo for 2020. With the show’s co-owner, Reed Exhibitions, they will focus on discovery, connection and experience. Refreshed branding, including redesigned logos and tagline — “The Future, Clearly” — along with curated neighborhoods that “optimize the connection between sellers and buyers” will make their debut at the Javits Center in NYC from March 26–29. The first phase will debut three new neighborhoods: The River for design-driven artisanal products, The Union for boutique and premium independent brands, and The Springs, an incubator zone for emerging talent.

Concussions and Women

Little is known about the effects of traumatic brain injuries, such as concussions, on women, because the majority of studies have focused on men. However, one study shows that women athletes are 50 percent more likely than male athletes to have a sports-related concussion. Unfortunately, regardless of gender, for most concussion patients, visual problems are often overlooked during the initial evaluation. To address this, the non-profit NORA and PINK Concussions has developed a new educational resource, “Women and Concussions,” that provides some helpful information on why concussions might affect women differently than men.

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