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ECPs Share Their Best-Selling Products For November 2017




The MIU MIU MU 05PV in Light Havana. Help your patients leave their comfort zone with this one. William Chancellor, Eye Can See Eyewear, Mcdonough, GA 

Hot Brands

Top-selling vision brands in November*


Ray-Ban (11), Kate Spade (6), Oakley (5), MODO (4), Coach (3), Prodesign (3), Altair (2), Calvin Klein (2), Dior (2), Etnia Barcelona (2), Flexon (2), Gucci (2), Lafont (2), Lindberg (2), Nike (2), Tom Ford (2)


Ray-Ban (19), Maui Jim (10), Costa (8), Oakley (6), Nike (4), Coach (3), Dragon (2), Etnia Barcelona (2), Invu (2), TOMS (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in November. Join at



Faniel, the colors and styles intrigued people looking for something different. Dorothy Reynolds, Optical Alternatives, Milford, CT

Gwen Stefani L.A.M.B. was hot. New sizes are a little bigger, so fat faced girls like me can fit into some. Kathy Maren, Comb Eyecare & Eyewear, Western Springs, IL

Kate Spade Lucyann. We’ve had it forever and never really sold well, but we sold three in November! Erin Pillsbury, Shasta Eye Medical Group, Redding, CA

Marie Claire, lower-end sturdy and functional fit budgets. Stacey Harlander, Cny Eye Care, East Syracuse, NY

Ray-Ban, Gucci and Edward Silver. BJ Chambers, Carrera Optical, Mcqueeney, TX


Freakshow and Vinyl Factory hands down! These gems from Mad Vision have cool retro styles, amazing materials. Katie Mcelvaine, OD, Springfield Family Vision, Springfield, MO

Vari. Patients do multiple pairs in different colors. Kim Riggs, OD, Kimberly Riggs OD, Ligonier, PA

STATE Optical, we pushed the “handmade in USA” thing. Michael Martorana, OD, Falls City Eye Care, Louisville, KY

Dilem by L’unique Optique. Interchangeable temples. The new styles are awesome with great temple options. Paula Hornbeck, eEye Candy & Eye Candy Kids, Delafield, WI

Carolina Herrera. No contest. Colors are amazing. Cindy Henderson, Eyear Optical, Hixson, TN

Carrera Rx for men and Liz Claiborne for women. Traditional styles for the November crowd. Jennifer Leuzzi, Mill Creek Optical, Dansville, NY


Avalon’s Parade. Received a new order and they usually sell out quickly. Pauline Buck, OD, Behavioral and Developmental Optometrists, Miami, FL

Calvin Klein, especially the new luxury line, has done very well. It fills a niche in our frame assortment that was lacking. Jesse Ellis, Claris Vision Dartmouth – Optical, North Dartmouth, MA

Lindberg Spirit and Plate models. Great quality and style, customizable. Kate Giroux, Macpherson Opticians, Arlington, VA

Silhouette for sunglasses. In winter it’s more work to sell sunnies, but their lightweight frames surprised us. Leah Johnson, Central Texas Eye Center, San Marcos, TX

Barton Perreira and anything in oxblood. Jill Schnurer, OD, Village Eyecare Co., Clarkston, MI

This article originally appeared in the January 2018 edition of INVISION.   

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.




When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

Promoted Headlines


Americans Know Less About Eye Health Than They Think and More of What You Need to Know for February

Including some exceptional women and why soft contact lenses are still best.




OWA 2020 Honorees

Jean Sabre

The Optical Women’s Association (OWA) has announced its 2020 Award Honorees. Millicent Knight, OD, and SVP of Customer Development for Essilor of America, will receive the Pleiades award to recognize her advancement of women’s leadership in the optical industry. Jean Sabre, owner of Uptown Vision, (shown) will receive the Pyxis award for her contributions to the OWA’s continuing growth. Sheena Taff of Optician About Town will receive the 2020 Visionary Award to recognize her cultivation of the professional development of women. They will be honored at Vision Expo East during the OWA’s Annual Champagne Breakfast on March 26, 2020 at Gotham Hall in NYC.

Soft Still Best

According to the Contact Lenses Market Report by Future Market Insights, the global market for contact lenses reached revenue of $8 billion in 2019. Soft contacts remain the most prescribed (80 percent of overall sales), while toric lens designs are gaining popularity. Demand for silicone hydrogel CLs is also rising. North America is expected to retain its dominant position in the global market due to high adoption, demand for branded products, frequent new product launches, and significant presence of prominent players. Increasing usage of therapeutic CLs for ophthalmic drug delivery is also creating a window of opportunity.

Americans Know Less Than They Think They Do

A survey conducted by The Harris Poll for the American Academy of Ophthalmology has uncovered key gaps in Americans’ knowledge of eye health, and what they don’t know is putting them at risk of vision loss. While 81 percent of adults say they are knowledgeable about eye/vision health, less than 1 in 5 (19 percent) were able to identify the three main causes of blindness in the U.S. (glaucoma, AMD, diabetic eye disease). Only 37 percent know you don’t always experience symptoms before you lose vision to diseases and less than half are aware your brain can make it difficult to know if you are losing your vision by adapting to its loss.

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Celebrate Excess with These 9 Maximalist Sunnies

They’re not sorry.




Atelier Swarovski

Featuring a Pointiage dégradé crystal effect, the SK0270-P is an oversized butterfly that’s ready to fly.

(800) 345-8482,



Oversized? Not at all. Still, the VA2033 says an awful lot with its 30 crystal studs around the lenses and one on each temple.

(800) 422-2020,




With a lace border hugging the brow of the Extravagant, this frame from BCBG’s sun collection dresses up any look.

(800) 645-3733,



The 200 says nothing if not BOLD. Carved from 8mm cellulose acetate, this frame’s heavy layers create — and add to — its depth.

(212) 510-7621,


Marc Jacobs

The can’t-miss look of the Marc 488/S is a rectangular shape with oversized temples. Colorful Swarovski strass crystals complete the design.

(800) 631-1188,



Face a Face

Heels that work with anything and fun splashes of color define the Bocca Vogue, an acetate frame with attitude.


Jimmy Crystal

The JCS706 brings the bling — Swarovski style — on both the temples and outer rim.

(800) 492-4465,



A metal-acetate combination on the multicolored F-2043 brings retro-inspired style to the brand’s 2020 sunwear collection.

(855) 455-0042,




Color blocking enjoys the spotlight on the ME647S-107, a striking acetate frame with oval lenses and monochrome temples.

(800) 645-1300,


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Better Vision

Virtual Try-On Isn’t Just for Online Retailers Anymore

Try it, you might like it.




THERE ARE MANY companies in the Virtual Try-On space; Ditto Technologies differentiates itself with a 180 degree head turn so patients can see themselves from all angles. It sells by subscription to in-store retailers, who use its app on an iPad. Another popular company, Fitting Box, has gained all types of customers, from independent opticians, brands, buying groups and retailers to luxury players and e-retailers.

Fitting Box

Augmented reality for eyewear with a virtual mirror to allow consumers to try on glasses in real time.

(884) 834-2860,



Virtual Try On Application

(516) 570-2723,

Ditto Technologies

Ditto uses a high-quality 3D rendition to encourage a natural fit.

(707) 726-6405,


The augmented reality try-on experience uses Facebook to allow users to see themselves in 13 lens colors.

(800) 533-2081,


This Virtual try-on feature helps users find the best frames from home.

(800) 984 5367,


Thema Optical

Virtual Eyewear Assistant biometric tech lets you design eyewear to fit your measurements.

(786) 803-8881,


The MyLook simulator takes photos in-store on a sales associate’s tablet to show side-by-side images of customers in different frames.

(877) 753-6727,



Eyeconic, created for those in the VSP network who prefer to shop online, features 3D technology that lets consumers remotely try on eyewear.

(855) 393-2664,

Smart Ways To Use VTO Optio

Dr. Daniel Bintz, Vision Source, Elk City, OK

Frame try on apps spark interest and give people an idea of what colors, shapes, and styles look good on them before they come in. They can send “What do you think?” selfies to anyone. We started using Fitting Box three years ago. It can be accessed via our website and FB page and in the office. I made a sign explaining how to start. I’m also in the process of setting up at least two more stations using our website as the portal in our waiting area. We have a full-service coffee and smoothie shop in the clinic, so we’re looking for ways to create synergy to shop while relaxing with a drink. It also plants the seed of having more than a single pair of glasses. We may have a frame but not in the color they like; we can then pull it up on Fitting Box.

Lisa Verraros, LensCrafters, Oak Brook, IL

The LensCrafters’ MyLook app launched in stores in 2011 to equip sales associates with iPads to help customers find the perfect frame. Customers can compare up to four frames. At first they say, “I can just take a selfie” but when I explain that I can show them four frames side by side they agree. After seeing the pictures, they quickly start to narrow down their options. MyLook makes it easy to share frame options with friends and family for a second opinion and we typically get an immediate response. I have customers who end up buying more than one frame after seeing how they look. We offer a 30-day refund, but MyLook has made customers more confident in their selections. It has also increased multiple frame purchases and retention.

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