Connect with us

Headlines

Eyewear Company Changes Its Name

mm

Published

on

The change takes effect in January.

Silver Dollar Optical, an eyewear wholesaler based in Oneonta, NY, is changing its name.INVISION SDEYESLogo 300

As of the beginning of January, the company will be known as SD EYES.

The change reflects the fact that over the past several years, the company has developed more diverse product offerings and a more dynamic marketing presentation, President Dan Bliss told INVISION.

“We simply feel that SD EYES represents the evolution of our brand and visual identity to better reflect the values of fashion, craft and service that we’ve worked hard to develop over the past three decades,” he said.

Advertisement

Established in 1982, the firm distributes nine brands, including Cafe Lunettes, Cafe Boutique and Club Level Designs.

Bliss, who started with the company as a salesman, bought Silver Dollar in 2008.

Today the company employs 42 people at its Oneonta offices and also maintains a nationwide sales force.

INVISION DanBlissDan Bliss, president of Silver Dollar Optical, said the company will change its name to SD EYES as of January.

SPONSORED VIDEO

Sponsored by Varilux

Introducing the VariluxⓇ Challenge

You’re faced with a variety of progressive lenses to recommend to your patients, but they are not created equal. When Eyecare Professionals insisted on Varilux lenses with every presbyopic patient for 30 days, not only did they provide sharp, seamless vision so that their patients could truly see no limits, but they also created trust, loyalty and increased profitability. See for yourself and take the Varilux Challenge today at VariluxChallenge.com.

#VariluxChallenge #InsistOnVarilux

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular