Headlines ‘Sell Something’: New Book Takes In-Depth Look at Retail Sales Process Published 7 years ago on December 15, 2016 By INVISION Staff Share Tweet It’s “not your typical Sales 101 book.” A new book, “Sell Something: Principles and Perspectives for Engaged Retail Salespeople,” examines some of the most essential elements of the retail sales process. Author Peter Smith explores themes such as the Paradox of Choice, the Contrast Principle and Priming, as well as more nuanced topics like understanding how regret-avoidance is a powerful motivator for customers. Using collected stories from retail sales-professionals and Smith’s own extensive field-experiences, Smith supports his narrative with examples from the field of neuroscience, which continues to provide an ever-greater understanding of consumer behavior thanks to the emergence of fMRI technology in recent years. According to a press release: “Sell Something is not your typical Sales 101 book and it is clearly aiming for those salespeople who take their profession seriously. Advertisement “Sell Something” is the second book from Smith, after “Hiring Squirrels: 12 Essential Interview Questions to Uncover Great Retail Sales Talent.” Smith is the president of VIBHOR, a New York manufacturer of private-label core diamond essentials. The 30-year jewelry veteran and National Jeweler columnist writes about retail, personnel and branding. The new book is available at Amazon.com. The new book is available at Amazon.com Advertisement Related Topics:sales click to Comment(Comment) Up Next Optometrist Unveils List of 105 Vision-Friendly Children’s Gifts Don't Miss Eyewear Company Changes Its Name SPONSORED VIDEO Crizal® Sapphire™ HR: Invisible Shield of Protection Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019. You may like Promoted Headlines On the Edger Maximizing Profit With In-House Finishing Visionix Made in Italy Italian Trade Agency Turn Patients Into Loyal Eyewear Shoppers Optify Advertisement Latest Trending Videos Headlines16 hours ago Record Halloween Spending Expected: NRF Photo Gallery19 hours ago 23 Painfully Relatable Memes About Working Holiday Retail Cover Stories19 hours ago Is Eyecare Ready for the Metaverse? Press Releases3 days ago Modern Optical Canada Announces New Collaboration with ZEISS Vision Care Canada Press Releases3 days ago IbisVision Launches Breakthrough Refraction Technology for Over-the-Internet Eye Prescriptions at Las Vegas Expo Photo Gallery4 weeks ago Celebrity Eyewear Pics Featuring SJP, Russell Crowe, ‘Half’ of Oasis, and Shakira (Of Course!) Photo Gallery19 hours ago 23 Painfully Relatable Memes About Working Holiday Retail Sponsored Content7 days ago Made in Italy Sponsored Content4 weeks ago Turn Patients Into Loyal Eyewear Shoppers America's Finest4 weeks ago Trading on a Good Name Sponsored Content4 weeks ago Turn Patients Into Loyal Eyewear Shoppers Sponsored Webinars2 months ago Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations Sponsored Content2 months ago Now Available: New Varilux® XR series™ Sponsored Webinars3 months ago Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail Sponsored Content4 months ago The Very First of Its Kind: Introducing Ray-Ban Reverse Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Photo Gallery19 hours ago 23 Painfully Relatable Memes About Working Holiday Retail Sponsored Content7 days ago Made in Italy True Tales4 days ago The Farting Mom Chronicles: One Optician’s Terrible Tale Best of the Best1 week ago The One Tool a NY Practice Says Is ‘Essential’ in Targeting Ads to Website Visitors America's Finest6 days ago At This Alberta Practice, the Eyewear Is Global, the Exams Are Thorough and the Staff Are Valued Sponsored Content5 days ago On the Edger Maximizing Profit With In-House Finishing Headlines1 week ago National Pharmacy Chains Targeted for Unapproved Eyecare Products Columns7 days ago You’re In Optometry School… Now What?