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“Happy Accident” Marketing and More Events for August and September

It’s been 100 years and radio is still an important medium, plus giving all those ‘deer widows’ their own “hunting” event.






18 On SERENDIPITY DAY the idea of “happy accidents” sounds like a great theme for a sales event — either with surprise giveaways or as an excuse to roll the dice with a randomly chosen marketing event and see where it leads you.

28 A Long Island station broadcast the FIRST RADIO COMMERCIAL 100 years ago. People may start their optometrist search on Google, but if they recognize your name via mass media first, your chances of winning the client skyrocket. Radio is still effective and cheaper than ever. Consider a campaign ahead of the busy final quarter.


14-17 You could bet the family home on 17 Black but an arguably more prudent way to secure your future would be to add some CE in Vegas. Yes, we’re talking about extra classes at VISION EXPO WEST. Pre-register here to lock in savings:

15 It’s DEER HUNTING SEASON – time to reach out to all those “deer widows” with an invitation to a Ladies Night trunk show. Partner with local businesses to offer free massages, make-up samples, and food. Rockford Family Eyecare in Rockford, MI, which holds such an event, dresses staff in blaze orange vests to support the theme.


Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

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