MAY 12 In the 51 years since President John F. Kennedy added the presidential seal of approval to National Small Business Week, it has never been...
WEEK 1 MAY 12-16 FINANCES Maybe your fixed costs aren’t as fixed as you think. Analyze every contract — from the water cooler company to your...
Goodbye, Dirty Bills Nobody really likes old, dirty money. In fact, when researchers at the University of Winnipeg gave students $20 and told them they could...
Nine key dates that eyecare professionals should be thinking about in the coming months. MARCH 17 / Since your clients are already sporting green clothes, chugging...
Keith Ferrazzi, author of Never Eat Alone, probably didn’t send you a Christmas card last year. He concentrates his energies on birthdays. Why? Many businesses send...
Manager’s To-Do List: March/April 2014 Published in the March/April 2014 issue Week 1 | MAR. 10-14 MARKETING Put together a selection of fun green frames and...
Editor’s Note: “Real Deal” is a fictional scenario designed to read like real-life business events. The businesses and people mentioned in this story should not be...
If you have a suggestion box all the time, the novelty will wear off, and no one will contribute. Instead, keep your suggestion box out for...
Don’t Just Fit, Outfit More and more these days, the eyewear completes the outfit. You should do whatever you can to encourage this attitude, as it...
JANUARY 15 Arthur “The Fonz” Fonzarelli of Happy Days (which launched on this day in 1974) was the coolest character on TV, with the ability to...
Is this your first time visiting our store?* Have your salespeople ask this question when encountering a new face. If the answer is yes, follow with,...
Week 1 | JAN. 13-17 SALES: Training session: Encourage a collector’s approach to eyewear. MARKETING: Set long-term business goals and break them down into quarterly, monthly,...
WEEK 1 | Week 1 | SEPT. 2-6 SALES Training session: patient handoffs. MARKETING Schools are opening. Good time to promote your selection of funky plano...
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