How can I help people learn how to clean their glasses? Here’s a good mash-up script from the smart people on Opticians on Facebook. Memorize it...
WORDS YOU SHOULD USE: “Other Customers Are Waiting” WHEN TO SAY IT: Have a client who is holding up your line because she’s yakking on the...
Did you name your business after yourself? Many eyecare professionals do. But when it comes to getting noticed online — and in the rest of your...
Want to get more from the biggest local social events? Bring back the pre-party.
If you don’t have plans for a Halloween event, see what your neighborhood merchant association is doing. WEEK 1 / OCT. 5-9 MARKETING To be most...
graphic by Karla durangprang Has a technician crossed the line when he warns a reckless patient of over-wear dangers? This article originally appeared in the October...
This article originally appeared in the October 2015 edition of INVISION. NOV. 1 November is DIABETIC EYE DISEASE AWARENESS MONTH. Use your email bulletins to remind...
An optician loses profits over lens redos, and a discordant doc threatens a boycott This article originally appeared in the July-August 2015 edition of INVISION. Kam,...
How can I boost impulse purchases? Never underestimate the power of your staff wearing the products you sell, whether it’s frames or other face-enhancing products. Bernadette...
WORDS YOU SHOULD USE: “Fortunately, I work miracles!” WHEN TO SAY IT: When a customer comes to you with a problem. First of all, it’s funny....
Who has the most extensive, most elite collection of eyewear in your town? Wouldn’t that be a great thing for you to know? (And wouldn’t that...
This article originally appeared in the September 2015 edition of INVISION. OCT. 8 According to Optometry Giving Sight, more than 600 million people around the world...
Week 1 / AUG. 31-SEPT. 4 SALES Continue to push those back-to-school eye exams. Run extra promotional bulletins and print advertising, and you can even try...
This article originally appeared in the September 2015 edition of INVISION. Mentally Kidnap a Customer ➤ Here’s a powerful way to determine the strength of your...
Week 1 / AUG. 3-7 SALES Your back-to-school promotions should be in full swing. If your appointment calendar isn’t full of young people, ramp up with...
A customer is swept away by a persuasive salesperson, then returns to cancel the order. How can the boutique retain the sale? This article originally appeared...
Use these tips to market to families.
Illustration by Samantha Squires AUG. 1 This month is all about the kids, with CHILDREN’S EYE HEALTH AND SAFETY MONTH and CHILDREN’S VISION AND LEARNING MONTH...
Week 1 / JUNE 29-JULY 3 MARKETING Extend the spirit of Independence Day. E-blast an announcement that you’re offering a 10 percent discount to all active...
It isn't easy to say these two words in a bored or monotone voice.
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