This article originally appeared in the March 2016 edition of INVISION. APR. 11 Woof, woof, it’s PET DAY! You don’t have doggie sunglasses or protective goggles...
What’s the best way to deliver a bad employee review? David Bentley coined the term “naked leadership” to promote the idea of totally honest management and...
This article originally appeared in the March 2016 edition of INVISION. This concept, popularized by author Daniel Pink, involves giving your employees free time to come...
illustration by karla durangprang A skilled optician faces an uphill battle in a new office. Is he being treated fairly? This article originally appeared in the...
This article originally appeared in the February 2016 edition of INVISION. MAR. 11 Ethel or Elmer, Hortense or Horatio, Wilhemina or Egbert. Whatever your middle name...
Put Mundane Decisions on Autopilot While spending six months hanging around Barack Obama for a Vanity Fair profile, Michael Lewis discovered the president basically eats the...
I hate to disappoint my clients when I can’t meet their expectations. How should I handle such cases? There are three elements at play in every...
WORDS YOU SHOULD USE: “Enjoy!” WHEN TO SAY IT: Use this instead of “goodbye” after the sale has been completed and your customer is walking out...
This article originally appeared in the February 2016 edition of INVISION. Do you have an employee suggestion box, but there’s never anything in it? Bob Nelson,...
Show your team members some Valentine’s Day love. Chocolates and a card with a few words of appreciation go a long way. WEEK 1 / FEB....
illustration by karla durangprang How can this business stem the tide of lost sales and frustrating repairs? This article originally appeared in the January 2016 edition...
This article originally appeared in the January 2016 edition of INVISION. FEB. 14 While we’ll never topple the flower, chocolate and jewelry people on VALENTINE’S DAY,...
CREATE A SHOWER RULE ➤ Author and business guru Norm Brodsky is a businessman who likes to take risks. But after a series of poor decisions...
Our Main Street is scheduled to undergo major roadwork for four months this spring. What can we do to limit the disruption? Sound the trumpet. This...
Here’s an idea for eyecare pros with your very own parking lot. Why not mark the different rows — or spaces, if it’s a small lot...
Make a Christmas karaoke video with you and your staff belting timeless holiday classics. Upload to YouTube and your website. WEEK 1 / NOV. 30 –...
This article originally appeared in the November-December 2015 edition of INVISION. Just “Stop” With the Finger Quotes ➤ Do you make finger quote marks to emphasize...
This article originally appeared in the November-December 2015 edition of INVISION. DEC. 1 During SAFE TOYS AND CELEBRATIONS MONTH, you don’t want to be a killjoy...
Week 1 / NOV. 2-6 MARKETING Begin your flex-dollars advertising in local print media. What’s your promotional target this year? Whether your want customers to stock...
A new eyewear line is a big hit, but the frame rep is creating conflict This article originally appeared in the November-December 2015 edition of INVISION....
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