This article originally appeared in the July 2015 edition of INVISION. At your next Ladies Night, tell guests that no merchandise is for sale during the...
Week 1 / JUNE 1-5 MANAGEMENT Give your business card a new look. Perhaps change your title to something fun like “visionary in charge.” Your goal:...
A mother sends her 19-year-old alone to his eye exam. She’s not pleased when she sees the bill. This article originally appeared in the June 2015...
JULY 31 Today is the 212th day of the year, so it resonates with the Internet-based motivational campaign known as the 212 MOVEMENT. The thinking goes...
Tom Hopkins, author of How to Master the Art of Selling, claims that the question you will read at the end of this paragraph holds the...
We just got a one-star review on Yelp. How can I be sure this never happens again? Brand storytelling expert Bernadette Jiwa has 10 tips to...
A customer approaches your frame selection, looking uncertain and timid. Wait a minute or so, then approach and say: “Hey, what do you want to try...
This article originally appeared in the June 2015 edition of INVISION. Create an event around gathering testimonials. Invite your best customers for an in-person social networking...
This article originally appeared in the May 2015 edition of INVISION. Find Service Stars ➤ Looking for a big pool of solid new salespeople? Check out...
Week 1 / MAY 4-8 MARKETING Send out Mother’s Day promotional email. Why shouldn’t Mom get new eyewear, sunwear, readers, computer glasses, Lasik or low-vision services...
A new OD is ruffling some feathers. How can the manager maintain peace? This article originally appeared in the May 2015 edition of INVISION. Dr. Ken...
JUNE 2 It’s almost summer, guys. And we at INVISION think it would be great if you could get out of the office before 7 p.m....
Believe us. Your clients do not want to hear the gruesome details.
You want to help your client find frames she will love — but sometimes it takes forever. To show you understand (and set yourself up as...
Hey, something similar worked for Mary-Kate and Ashley Olsen.
An elderly patient may be depressed. Is it appropriate for her eyecare provider to get involved? This article originally appeared in the April 2015 edition of...
MAY 4-8 “America’s small businesses reflect the best of who we are as a nation — daring and innovative, courageous and hopeful, always working hard and...
➤ Sin and guilt — bad words, right? Not if you’re a marketer. Psychologists know that people associate guilt with pleasure. According to a research cited...
Be careful of overlooking a customer who has already begun his “shake sequence”. How do you greet your patients … shake or no shake? ODs on...
When a customer makes a request for an important action on your part, it’s a good time to show your enthusiasm. Use the words: “I’ll be...
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