This could be your line in the sand.
This article originally appeared in the January 2015 edition of INVISION. Buy a Blackboard One of the best — and most overlooked — low-cost marketing techniques...
Week 1 / NOV. 10-14 MARKETING Begin your flex-dollars advertising in local print media. What’s your promotional target this year? Whether your want customers to stock...
NOV 1 Male readers, MOVEMBER is your chance to try out a terrible mustache style for a terrific cause. Since its inception in 2004, Movember has...
This article originally appeared in the Nov-Dec 2014 edition of INVISION. A high-maintenance client loves the doctor but gives the staff grief. Is it time to...
This article originally appeared in the Nov-Dec 2014 edition of INVISION. Show Your Vanity (Plate) One easy way to tell the world what you do is...
Next spring, make plans for a display at a local golf course or country club to promote your golf-tuned progressive sunwear. (Alternate approaches: advertise in the...
You’ve mistakenly crossed two polite words and the result is something less-than-polite. Instead of turning red and hoping no one notices the goof, stop, clear your...
Encourage instant answers.
HOW AMBITIOUS ARE YOU? SEE IF YOU’RE A DREAMER, DOER, BOTH OR NEITHER COMMITMENT TO SUCCESS 1. As a business owner, what’s your ultimate goal? ___...
This high-producing optician is creating unnecessary drama for his colleagues. How can his manager rein him in? Peter Hastings, the top optician at Liberty Eye Care,...
Conjure an Angry Elf Want to write convincing ad copy? Jay Conrad Levinson, author of Guerrilla Marketing, suggests you imagine an evil elf sitting on your...
Week 1 / SEPT. 15-19 CUSTOMER SERVICE With fall school sports starting, it’s a good time to brush up with safety guidelines from Prevent Blindness. Find...
SEPT 20 Bow down before a living eyewear legend on SOPHIA LOREN’S 80TH BIRTHDAY. Loren’s heart-stopping curves and sultry eyes have helped make her a symbol...
Ideas from the book “Do It! Marketing.” David Newman believes in making marketing simple: Figure out to whom you’re talking — then talk to them for...
Of course, call 911 immediately. But remain aware that you're in a store filled with valuable merchandise.
Published in the September-October 2014 issue An employee comes to you for advice on an issue. Don’t simply solve his problem using your experience and knowledge....
Editor’s Note: Real Deal is a fictional scenario designed to read like real-life business events. The businesses and people mentioned in this story should not be...
The vision was primarily that eyewear is jewelry for eyes or the face. Words to Remember In describing the thought process behind the design of her...
Consider giving him extended leave, with some portion of his pay.
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