Ever hear of “Cedric the Entertainer”? While he’s certainly a funny guy, his name was a bold statement of intent that helped him stand out from...
APR 1 1 It’s APRIL FOOL’S DAY, bosses, so let’s be careful out there. Before sitting down, check your seat. Before shaking hands, check the other...
➤ It might be time for you to do a little acting. In his book How to Become A Great Boss, Jeffrey J. Fox tells of...
Week 1 / MARCH 2-6 WEBSITE March 8 (next Sunday) is Proofreading Day. So beat the rush and re-read your website with a close eye for...
A new manager inherits a team of unmotivated clock punchers. How can he inspire this team to greater productivity and talent? This article originally appeared in...
Our new optician came to us from one of the low-end optical chains. She’s got potential, but you can tell she’s really hesitant about recommending things...
Have a day when the goal is getting customers in the door to try on lots and lots of frames. Send exclusive invitations to small groups...
When a client comes in for an annual checkup or to pick up a new set of eyewear, ask: “Do you have your sunglasses with you...
MAR 1 Today is PLAN A SOLO VACATION DAY. And, yep, we want you to go somewhere completely alone for a couple days. Leave your spouse...
Doctors and staff are divided on the best timing for this test. Can a compromise be found? This article originally appeared in the January 2015 edition...
Drill down into your data to weed out underperformers.
Do a test project with some of your inventory “dogs”.
When introducing yourself to somebody for the first time, say: “Susan, Susan Thompson” WHY? Repeating your first name twice is very effective. And this subtle repetition...
Our practice growth has stalled. What’s a quick, low-cost suggestion for getting back on the growth path? Start burning up those phone lines, says Bob Levoy,...
Words To Remember ➤ Advertising guru Roy Williams’ words are worth printing and putting in a frame on your desk. They’re a pithy reminder that the...
A key employee leaves for another practice — and starts actively recruiting members of Lana McNeely’s optical team. How does she stop it? This article originally...
Plus what to look for in a consultant.
This article originally appeared in the January 2015 edition of INVISION. Week 1 / JAN 5-9 CUSTOMER SERVICE January is National Glaucoma Awareness Month: Time to...
This article originally appeared in the January 2015 edition of INVISION. FEB 1 Low vision impacts the lives of more than 16 million Americans over the...
A client calls and asks for an immediate appointment. And you just can’t do it. Instead of saying, “Sorry, you can’t come in until Friday. We’re...
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