1 Each year, nearly 25,000 Americans visit the emergency room due to a workplace eye injury, most the result of small particle abrasions or chemical splashes....
Why are Russians checking my website? According to Google Analytics, they’re 20 percent of my audience. It’s freaking me out. These are not human visitors, says...
marketing Don’t Be Afraid to Repeat Yourself There’s a reason infomercials drag on: humans’ weakness for pattern recognition. We’re programmed to think something we’ve heard repeatedly...
Gentle Monster’s “Overgrown Park” display from 2015. COURTESY: GENTLE MONSTER One guaranteed way of garnering attention is to take something to its extreme. Korean eyewear brand...
Every patient is looking for something different. I can’t guess what they’ll want just by reading what’s popular online or in the most recent magazine. I...
“It’s a problem with the pressure in the eye being too high. Either the faucet is on too high or the drain isn’t working right.” When...
1 Brace yourself for an education. The word February, according to our reading, comes from Februare, which means “to purify” in the dialect of the ancient...
WEEK 1 Jan. 30-Feb 3 STAFF The beginning of the year is a great time to do cross training as employees are usually more receptive to...
A patient swears the frames dispensed aren’t the ones he brought in. How can the practice help him?
doing goodLove the Old Think Valentine’s Day and most people think of young lovers but this year, why not follow the example of D’Ambrosio Eye Care...
What do you do with patients who contact you via social media or a messaging app seeking medical or other advice? Refer them to your front...
“Progressives are like cars; Hyundai, Chevy, Lexus, Mercedes. If you could pick any car, what would you drive?” When to use it: When presenting patients with...
10 Ways To Boost Your Patient Recall Rates Time is money. When a patient walks in for an exam, your practice grows. Pauline Blachford,...
WEEK 1Nov. 28-Dec. 2 MEETINGS Start holding short morning meetings so everyone’s updated on expected customer flow, promotions and ads you’re running during the holidays. OPERATIONS...
1/3 FESTIVAL OF SLEEP DAY is always held on Jan. 3 to allow you to get serious about racking up some quality sleep after the obligatory...
I’ve been approached by a vendor to carry their frames on consignment. What are the pros and cons? The good: It’s a relatively low-risk way of...
Is there a college that offers design or visual merchandising courses near you? Why not set aside one window a month for young stylists to show...
Just Say No Probably a week doesn’t pass where most of us don’t wish we were better at saying no; no to a request for a...
Hartford Fashion Optics in Connecticut was growing. The office had just hired a new doctor and another optician and technician. Jacob had managed the business for...
8 On a day when many Americans will be thinking about the country’s future as outlined by this year’s candidates, a visit to their local eyecare...
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