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Something That Only Happens Every Four Years and More Events for February

Like taking advantage of Laugh and Get Rich Day and ushering in good fortune with the Chinese New Year.

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1 Low vision is a scourge impacting the lives of more than 16 million Americans over the age of 45. Which makes Low Vision Awareness Month the perfect time to tell customers how absolutely critical annual vision check-ups are. It’s a message worth repeating this month in your advertisements, email bulletins and on social media. Learn more at preventblindness.org.

8 Get your customer to laugh and you’re halfway to closing the sale, says sales trainer Shane Decker. It’s also the thinking behind Laugh and Get Rich Day, which recognizes laughter’s contribution to the bottom line. Need help being funny? Spend time with our lead story Funny Business from April 2022 (invisionmag.com/funnybiz).

10 Today is the beginning of the Chinese New Year. Enter the Year of the Dragon. Consider putting vouchers in Chinese-style red envelopes for clients. They probably don’t need it, as they tend to be charismatic, powerful and lucky, but you might also offer special discounts to those born under this auspicious sign.

29 Leap Year Day. Jump on this sweet little quadrennial marketing op. Offer discounts to those leaplings born today. Get out your frog- or rabbit-oriented promotions and enjoy the bounce in sales from this extra selling day. Hoppy Hour, anyone?

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