Conventional credit card machines, ringy-dingy cash registers, and — gasp! — paper checks are on their way to achieving distant memory status. These days, more and...
With summer just around the corner and blinding sunshine on its way, your patients may start to hum Timbuk3’s 1986 song “The Future’s So Bright I...
Dr. Rita EllentThe Gardens Eye Care, Forest Hills, NY IMAGES FROM LEFT TO RIGHT 1. Dr. Ellent and her family are fans of American-designed brands like...
Garrett Leight has put in the sweat, blood and tears necessary to have earned his place as one of today’s young eyewear design stars. He’s the...
It’s time — and we’re more than ready! — for summer’s longer days and brighter hues. Encourage your customers to prep for the season and the...
It’s a good time to be a kid who needs glasses. The current crop of kids’ eyewear is fun, fashionable, safe and cool. Whether made of...
Stronger Things Star of Netflix original series Stranger Things, Finn Wolfhard demonstrates that model Taurus from Flexon Junior is resilient enough to stand up to the...
We sold a lot of Proof sunglasses — plano and Rx — probably because wood is one of the hottest styles in our area. They are...
WEEK 1June 5-10 SALES FLOOR It’s warming up outside and your staff’s thoughts are likely turning to their annual summer vacation. Set an ambitious store goal...
21 What was once considered a petty self-indulgence is now viewed as a powerful marketing tool. On Selfie Day, draw up a strategy to get your...
Magic happens when Vision Expo lands in New York. As an eyecare influencer, I was invited by the Vision Council to attend my first Vision Expo...
We All Feel Good! Just calling it “The Feel Good Issue” made my day. Please keep being progressive. Sherry Berry, Pascarella Eye Care and Contact Lenses, Newtown, PA Love the weed article. I...
I have always been inquisitive, curious. I was definitely one of those kids that responded to every statement a grown-up made with a “Why?” … followed...
The Crafty Optician That’s her name. Colleen Brondo has been an optician for more than 20 years and has a side gig making eye-related vinyl decals,...
OneSight works with schools to integrate vision care into their comprehensive healthcare approach. OneSight Names 5 New Grant Recipients OneSight’s Focus on Sight program helps provide...
My proposed optical shop would effortlessly blend my two disciplines and passions — Old World craftsmanship and the most up to date technology available. My idea...
Jade KowalickRophie Vision Care, Dunedin, FL The Taskmaster has kind eyes, a disarming smile and a quick wit. From her perch at Rophie Vision Care in...
Providence Optical has mastered using sandwich boards to attract passersby.
Tennessee eyecare family brings a do-it-yourself philosophy to every business challenge they face.
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