Start preparing for the year-end rush.
Encourage multiple pair sales with a box to store eyewear.
Often, such questions are a plea for you to sell clients.
Rushed for time? Think what's the smallest thing you can do today to address your biggest problem.
The most successful sales strategy is getting the customer to think and talk.
Here's what you need to do in July.
Don’t give patients a reason to go elsewhere by rejecting the idea of being a retailer.
Sales guru Robert Bell says too many eye pros are “asleep at the wheel”.
Give them a try in the New Year. There’s no qualitative way to grade tips. What works at one practice, may prove ineffective at another. What represents...
Is it true that SBA loans take longer than regular bank loans to be approved? I’d expect as much from a government agency. Actually, the Small...
It’s “not your typical Sales 101 book.” A new book, “Sell Something: Principles and Perspectives for Engaged Retail Salespeople,” examines some of the most essential elements...
Why your search for local marketing success might end with the online giant This article originally appeared in the March 2015 edition of INVISION. If you’ve...
WORDS YOU SHOULD USE: “Enjoy!” WHEN TO SAY IT: Use this instead of “goodbye” after the sale has been completed and your customer is walking out...
I know you’re frustrated.Not a day goes by that you don’t hear some variation of this question: How come eyeglasses are so expensive? A while back,...
WORDS YOU SHOULD USE: “Other Customers Are Waiting” WHEN TO SAY IT: Have a client who is holding up your line because she’s yakking on the...
You have the power to make a difference in your community.
WORDS YOU SHOULD USE: “Fortunately, I work miracles!” WHEN TO SAY IT: When a customer comes to you with a problem. First of all, it’s funny....
Asking a question like this will bring the sales process to a happy ending This article originally appeared in the September 2015 edition of INVISION. Over...
Who has the most extensive, most elite collection of eyewear in your town? Wouldn’t that be a great thing for you to know? (And wouldn’t that...
In a recent article, I asked the following question: In order to sell your average/neutral patient, in which direction should you move them? Positively or negatively?...
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