Revenue Per Hour measures how much revenue the practice generates per hour of patient care, helping ODs understand productivity and profitability. If a practice produces $4,000 a day with the OD seeing patients for eight hours, the RPH is $500. This figure lets you compare performance over time and against industry benchmarks.
A higher RPH may be reflective of efficient scheduling, optimized exam flow; strong capture rates for eyewear, contacts and specialty services; and effective use of staff. Low RPH may indicate under-booking, excessive no-shows, or missed opportunities to sell products and services.
In multi-doctor practices it can indicate which doctors are more (or less) productive.
Improving RPH can be achieved by tightening scheduling, expanding high-value services (like specialty CLs or myopia management), and increasing optical sales. By regularly tracking and aiming to improve RPH, practices can make data-driven decisions that boost revenue, maximize the value of doctor time, and enhance the patient experience. — Christopher Lopez, OD
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