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Editor's Note

The ‘Year of Vision’ Has 366 Days

So how are you going to make the most of your extra 24 hours?




DO YOU EVER FEEL like there just isn’t enough time in the day? Or days in the week? Or weeks in the year? … Those are rhetorical questions. I know we all feel that way… on a regular basis.

We all also know a common year has 365 days. But this year, a leap year, the “year of vision” no less, we get 366 days! How cool is that? This year we literally have an extra day to get our sh*t done.

So it’s pretty appropriate that this issue’s Big Story is about doing just that. On page 34, we give you 22 ways to stop thinking and start doing in Act Now! My personal favorite, and one I plan on implementing, is #12: Don’t substitute talk for action. There are always immediate deadlines in publishing and sometimes the larger, long-term projects suffer because of them. But the “No Zero Days” concept is approachable enough that I can apply it immediately and chip away at those big tasks little by little, without letting the more pressing ones suffer.

However, if a whole extra day just doesn’t seem like enough, our Special Feature on page 42 is all about how you can steal a few minutes back out of every day. I am a big proponent of a daily to-do list — which I priority plan for the whole week on Sunday — in a Word doc so I can have the visceral joy of crossing things off (thank you strikethrough!) and the practical ability to move things that don’t get done to later in the week (hello, cut and paste!) It’s really all about finding a system that works for you and if you don’t have one yet, this story should really help.

And hey, if what you really need is to take that bonus day and do abso-freaking-lutely nothing, then do it! Rest is a valid form of self-care and if you’re not at your best, how is your business supposed to be?

So how are you going to make the most of your extra day?


The ‘Year of Vision’ Has 366 Days

The ‘Year of Vision’ Has 366 Days

The ‘Year of Vision’ Has 366 Days

Five Smart Tips From This Issue

1. Want more good news? Then here is the perfect Instagram follow for you. (Eye Spy, page 12)
2. Video is huge… but many are scared of it. We’ve got some easy tips to get you started. (Monthly Project, page 16)
3. Keep your staff happy and healthy. Implement a Wellness Reimbursement Program. (Best of the Best, page 48)
4. Just cause you’re the boss doesn’t mean you’re always right. Let a staff member win once a day. (Tip Sheet, page 50)
5. Think your biz is too small to need an official employee handbook? You’re wrong. Luckily, building a barebones one is easy. (Columns, page 56)

Having built a career in service journalism, Dee has been covering the eyecare industry for over a decade. As editor-in-chief of INVISION Magazine, she is passionate about telling independent ECPs stories and can be reached directly at


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