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At Times Like These, Best Just to Bite Your Tongue …

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What do you say to the little old lady who brings in her eyeglasses and asks you to put in the screw that holds the lens in because she can’t see to do it herself? She knows that you won’t charge her for the screw because she has the screw in this tissue. When you unwrap it you find a mouse dropping.

Answer: Nothing. You just find a new screw, put it in and hand it back with a smile. Ed Menk, E. L. Menk Jewelers, Brainerd, MN (as told to invision’s sister magazine, INSTORE)

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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