The frames retail for $140. NEW YORK – Supermodel Gigi Hadid and Vogue Eyewear celebrated the Gigi Hadid for Vogue Eyewear collection on June 27 at...
The campaign went viral — again. (PRESS RELEASE) National Sunglasses Day 2017 – The Vision Council’s fourth annual campaign to promote the importance of sunwear – went...
It’s a policy think tank. (Press Release) WASHINGTON, DC – To further its advocacy efforts on behalf of the profession and patients across the country, the...
He has a July court date. Authorities have filed felony charges against an optometrist who worked in Montana for allegedly submitting false insurance claims, the Billings...
Leadership expert John C. Maxwell wrote a book called Everyone Communicates, Few Connect. In it, he points out the difference between communicating with people and connecting...
It was a huge day for eye health awareness. June 27 was National Sunglasses Day — but if you use Facebook or Twitter, you probably already knew...
The eclipse will occur on Aug. 21. (Press Release) CHICAGO – Across North America on Aug. 21, a solar eclipse will be visible to millions of...
Only 10% of their frames cost more. The Grand Rapids Press recently reported on a Michigan optical retailer that’s building its business on $99 frames. Honest...
2017-18 Board of Trustees members were named. (Press Release) WASHINGTON, DC — Leaders of the American Optometric Association (AOA) were sworn in to office on June...
Last year the campaign had 586M impressions. (Press Release) ALEXANDRIA, VA – For the fourth consecutive year, The Vision Council is promoting the importance of UV-protective...
She was the essence of style. A new list ranks the “greatest sunglasses-wearers of all time.” In the No. 1 position is Golden Age actress Audrey...
Illinois College of Optometry took home top honors. (Press Release) DALLAS – The Essilor Optometry Student Bowl (OSB) is always a popular part of Optometry’s Meeting,...
‘Don’t Fear the Fin. Fear a World Without Them.’ (Press Release) DAYTONA BEACH, FL – On World Oceans Day (June 8), Costa announced the launch of...
Theft amounts to 1.44% of sales. It’s probably cold comfort, but if your retail business has been the victim of theft, you’re certainly not alone. Thefts...
The event run through June 25. (Press Release) WASHINGTON, DC – More than 5,000 doctors of optometry and students from all 50 states are in Washington,...
It’s designed to be more user-friendly. (Press Release) WESTBURY, NY – Match Eyewear announces the launch of its new business-to-business website with enhancements to improve the...
The AG said the firm wasn’t requiring prescriptions. Online contact lens seller THEG Inc., which does business as Fine & Clear, has agreed to pay $36,000...
The picture was brightest for independent ECPs. The vision care industry generated $40.36 billion in revenue over the year ending in first-quarter 2017, The Vision Council...
Attendees can try it out. (Press Release) BRIDGEWATER, NJ – Global eye health company Bausch + Lomb announced the launch of a new virtual reality tool....
Most still do their shopping offline. NEW YORK — Despite their reputation for being fixated on technology, 53 percent of millennials make most of their purchases...
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