A patient of mine comes in at closing time, 4 p.m. on Saturday. The lights are off and I’m literally walking out the door. She’s holding...
Yes: 15% This will be the first year we’re adjusting our hours in the summer. We’re simply cutting out Saturdays. We find that more often than...
It can be tough getting rid of aged inventory. Sometimes there’s professional pride at stake, sometimes there’s an emotional connection — you like a frame style...
Is it true that SBA loans take longer than regular bank loans to be approved? I’d expect as much from a government agency. Actually, the Small...
For a long time, we tried competing with large retailers on products and prices, yet the odds were never in our favor. So, the biggest lesson...
So we’ve all heard the terms “Blue Lives Matter,” “Black Lives Matter,” and “All Lives Matter.” I am not here to argue any of the pros...
Listening to your patients’ visual needs can generate high revenue for your practice. Are you just prescribing eyeglasses or are you prescribing “lifestyle solution” glasses and...
“There is no forever in eyewear.” To that customer who presented with a five-year-old pair of glasses that were beat to death. Asked how old they...
You wouldn’t wear the same underwear for a month, why do you wear the same contacts? When to use it: To promote the proper use of daily...
SAVE THE DATE! This year’s biggest eyecare hashtag holiday falls on June 27. Planning ahead for how you’ll utilize this social media firestorm to drive patients...
There’s ‘huge potential for growth.’ WASHINGTON, DC — Many small business owners are expecting revenue growth and looking to hire despite harboring concerns about the health of...
The Vision Council offers marketing help. National Sunglasses Day is less than a month away, and it’s now time to spread the message of UV protection...
They’re a ‘considerable threat to consumer health and safety.’ Counterfeit contact lenses are just as gross as you thought, if not grosser, new research has found....
You may have heard of Parkinson’s Law — “Work expands so as to fill the time available for its completion.” The law was first noted by one Cyril...
They’ll partner through 2023. LONGARONE, ITALY — Eyewear company Marcolin Group and lifestyle brand Diesel announced the early renewal of their license agreement for the design,...
The statement comes as Warby Parker rolls out a vision app. The American Optometric Association has issued a strongly worded statement condemning app-based eye exams. “When...
Harvest acquired Varsity’s majority ownership interest in the company.
It uses ‘a clever hack.’ Warby Parker will pilot a mobile app-based eye test over the summer. It’s called Prescription Check, and it uses unique technology...
It will make a donation for each frame purchased. (Press Release) WYCKOFF, NJ – To fight against child poverty, Morel will on May 25 make a...
Microsoft shows off its holographic sunglasses. Microsoft Research’s new prototype demonstrates how “high contrast, high resolution, and full color digital holograms can be formed using existing hardware devices, yielding images...
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