The awards honor effective marketing efforts. (Press Release) Pearle Vision has been awarded the Bronze Effie in the Health Care Services category for the 2016 campaign...
Tattoos and the business eyecare don't seem to be a common combination. But, as these ECPs show, you'd be surprised.
Tales so bizarre we couldn’t make them up ... Not that we’d want to.
‘We are challenged to do more.’ Non-profit organization RestoringVision has set a goal of reaching 13 million people with its services over the next few years....
They’re all part of ABB. ALAMEDA, CA – ABB Optical Group plans to combine three eyecare organizations it owns into one practice development organization. Diversified Buying Group...
The money will fund design plans. A major eye institute is about to get a lot bigger with help from a $10 million grant award from the...
‘We needed to expand our distribution capabilities.’ SOUTHBOROUGH, MA ─ EyeOs Inc., producer of eyeOs Premium Readers, has relocated its office and distribution headquarters to Southborough,...
SOCIAL MEDIA can be time consuming but imagine being able to carve out a set bit of time each week to schedule automated posts in advance,...
MEN’S FRAMES ACCOUNT for almost half of the eyewear pie, but let’s be honest: We often focus more on the women’s slice because it’s usually served...
SUMMER IS A great time to encourage your male customers to try something different, or to invest in a back-up pair. This is especially important for...
Let’s Play YouTube sensation @AtomicMari (youtube.com/user/atomicmari), aka Mari Takahashi, wears computer eyewear model Mod, a collaboration between Gunnar and the fashion brand Publish. Designed to protect...
Handcrafted in Berlin, the Sesi from the Mykita Lite collection is an ultra-light stainless steel and slender acetetae square-shaped optical frame in seven colors. MSRP: $519 The Sesi...
Get in Gear Hat wearers rejoice! Your frames are safe. Smart Brands has introduced its patented and award-winning eyewear retention accessory, EyzGear. The retainer firmly secures frames to...
He allegedly harassed customers who complained. Vitaly Borker, operator of online retailer OpticsFast.com, has been charged with mail and wire fraud. The Brooklyn man allegedly misrepresented...
Here’s what readers are saying so far. In our latest Real Deal scenario, Dr. Flynn of Flynn Optometry Associates in Vermont has recently brought on a...
Model Amber Valetta leads an all-star cast in Oliver Peoples’ new ad campaign. Oliver Peoples Unveils 30th Anniversary Campaign To celebrate the brand’s 30th anniversary, oliver...
Week 1July 3-8 MANAGEMENT Summer is a time for fun, sun and strategy. To help, a question from Jonathan L. Byrnes, author and lecturer at MIT:...
24 Stop us if you’ve heard this one: “How do you entertain a bored pharaoh? You sail a boatload of young women dressed only in fishing...
Big Ask Success! I thought the article and the responses from everyone were good. Scott Felten, Fox Valley Family Eye Care, Little Chute, WI The feedback to...
IT’S GRADUATION SEASON across the country and your chance to show your community credentials. Bay Optical Lab, in North Bend, OR, did that last year by...
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