ALL PRICES MSRP, EXCEPT WHERE NOTED. WILL POWER ➤ Musician-entrepreneur will.i.am has been defying boundaries for years now, including his ILL.I OPTICS venture with Ksubi founder...
Thrill your customers with color, from cool classics to bold statement hues Color has power, and you have the power to help customers understand what a...
Children deserve stylish sunglasses and serious vision protection Children’s sunwear is hotter than ever, and kids’ shades are no longer merely downsized versions of adult models:...
SUCCESS STORIES ➤ As always, an A++ issue. Loved the article on add-ons. After reading it, I put together package pricing for our lenses. At first,...
This article originally appeared in the May 2015 edition of INVISION. YES, I DO ➤… but less each year. Harry Roth, EyeQ Opticians, Millburn, NJ ➤We...
This article originally appeared in the May 2015 edition of INVISION. Find Service Stars ➤ Looking for a big pool of solid new salespeople? Check out...
Kristen Atkins’ favorite sale (so far) wasn’t a big-ticket multipair order but one from a boy who hated the idea of glasses. At first, he wouldn’t...
Dr. Ted McElroy Vision Source-Tifton, Tifton, GA Dr. McElroy packs a lot into his schedule, including plenty of business travel as treasurer of SECO International. A...
When you think of safety eyewear, heavy goggles probably come to mind. But fashion is catching up with function, and your business can help workers —...
Week 1 / MAY 4-8 MARKETING Send out Mother’s Day promotional email. Why shouldn’t Mom get new eyewear, sunwear, readers, computer glasses, Lasik or low-vision services...
Due to keratoconus, I am almost blind in my right eye. I’ve had mostly rotten experiences in optical stores. Usually, I find myself ignored by some...
Georgia OD builds practice — and seeks to curb myopia — with orthokeratology. Dr. Jeff Jeruss has an edge on the competition. It’s orthokeratology, the specialty...
Younger Optics has expanded its offering of Transitions XTRActive lenses to include a new color – brown – in addition to gray. Transitions XTRActive lenses are...
JUNE 2 It’s almost summer, guys. And we at INVISION think it would be great if you could get out of the office before 7 p.m....
Value estimated at $2,000 Elton John, the man of a quarter-million pair of glasses, had better keep an eye on his collection: There may be a...
Believe us. Your clients do not want to hear the gruesome details.
You want to help your client find frames she will love — but sometimes it takes forever. To show you understand (and set yourself up as...
A priest walks into the exam room ...
Use varying heights to add interest to frame displays This article originally appeared in the May 2015 edition of INVISION. Remember Pyramid Power? Back in the...
So you didn’t get a raise this year … again. Your office is understaffed and you are overworked. You’re tired of the same ol’ same ol’....
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