“I truly feel as if we are family”, says founder. Noting that “This boss is definitely better than your boss” CNN reports that Luxottica founder and...
Model Palm from David Green Eyewear: a vintage and verdant look. MSRP: $300 This article originally appeared in the June 2015 edition of INVISION. Dragon. New...
JULY 31 Today is the 212th day of the year, so it resonates with the Internet-based motivational campaign known as the 212 MOVEMENT. The thinking goes...
Tom Hopkins, author of How to Master the Art of Selling, claims that the question you will read at the end of this paragraph holds the...
We just got a one-star review on Yelp. How can I be sure this never happens again? Brand storytelling expert Bernadette Jiwa has 10 tips to...
After three decades in vision care, Kevin Count, manager of Corner Eyecare in the Chicago suburb of Glenview, IL, says he enjoys the business aspects of...
Last year’s winner saw impact within 15 seconds of airing. The software company Intuit is once again offering to foot the bill for a small-business television...
A customer approaches your frame selection, looking uncertain and timid. Wait a minute or so, then approach and say: “Hey, what do you want to try...
Help new progressive wearers with their lenses, and you’ll save time (and win loyal customers for life) This article originally appeared in the June 2015 edition...
Asymmetry in displays attracts and keeps a person’s attention This article originally appeared in the June 2015 edition of INVISION. Odds are better than even that...
This article originally appeared in the June 2015 edition of INVISION. Create an event around gathering testimonials. Invite your best customers for an in-person social networking...
New report finds once again that the problem is design. Crain’s New York Business takes a look at the (potentially) burgeoning field of wearable tech -–...
(Press Release) Comprehensive eye exams can help re-engage patients into care for certain chronic conditions, with eye care professionals encouraging people to seek follow-up treatments from...
There’s a new Jenner on the Kardashian scene. Now that Kim Kardashian is getting on – she’ll be 35 in October, after all – little half-sister...
(Press Release) Shamir Insight, Inc. is the latest industry leader to support Think About Your Eyes, a national public awareness campaign aimed at educating consumers on...
(Press Release) The Vision Council is educating consumers against the serious eye risks from exposure to the sun’s ultraviolet (UV) rays with the release of its...
(Press Release) VSP Global has given $500,000 to the Ohio State University College of Optometry, creating the VSP Global Technology and Innovation Endowed Fund. “For over...
She says she wants ED to be the biggest brand in the world. The new Ellen DeGeneres lifestyle brand, ED, could eventually include eyewear. DeGeneres, who...
(Press Release) Primary Eyecare Network, a division of ABB OPTICAL GROUP, is offering eyecare practitioners several educational opportunities during the month of June. “We strive to...
Result is a happier staff and better patient experience. A New York City O.D. who got rid of his office phone eight years ago reports that...
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