REAL WORLD I like new ideas. For me it’s all about flow. Keep them coming in. So when I read about people doing things — action-oriented...
Want to win patients for life? Make their lives easier. Photochromic lenses are one great way to do this, since they make a frame super versatile...
GOOD TO GO How’s your online presence keeping up with the trend toward mobile searching? Is your website good to go? Does it look at least...
ALL PRICES MSRP, EXCEPT WHERE NOTED. IN THE PINK ➤ Aways someone who pays attention to the details, whether it’s pink toenails for her pooch or...
Optical and sunwear designs go super-bold with patterns, color, embellishments galore In the dead of winter, it’s sometimes hard to know what’ll be hot next season...
Revo has signed professional climber and renowned photographer and filmmaker Jimmy Chin as brand ambassador. Chin, who has worked as a sponsored athlete for the brand,...
Dragon’s NFX2 snow goggle won honors in the goggle product category at the 2015 ISPO Awards. 2014 Snowboard Olympian Danny Davis has a signature model for...
THINK ‘EYEGONOMICS’ The Consumer Electronics Show in Las Vegas was the right place for the Vision Council to release its 2015 report on digital eyestrain and...
TYKE STYLE 1 We know: You’re always telling people not to hang sunglasses off their shirt. But babies get a break, right? Cute screen-printed look on...
Go beyond the bottom line to find new meaning in what you do every day This article originally appeared in the February 2015 edition of INVISION....
MAR 1 Today is PLAN A SOLO VACATION DAY. And, yep, we want you to go somewhere completely alone for a couple days. Leave your spouse...
Each issue, INVISION surveys ECPs around the country about which vision products are selling best in their stores/practices. Then we calculate the results and share them...
Nearly 500 industry professionals from North America gathered at Disney’s Contemporary Resort in Orlando for strategic business planning, educational workshops and professional development at the 19th...
Experts expect big changes in the business of eyecare. Medscape surveys several experts in the field and reports that most expect significant changes in how the...
Drill down into your data to weed out underperformers.
Think About Your Eyes has announced the launch of its 2015 television, radio, and digital advertising campaign to educate consumers on the benefits of vision health,...
Karen Walker’s summer campaign goes to the dog. “The season’s hottest model,” according to the New York Post, has four legs, a coat of fur, a...
Science turns its attention to eyewear. A new technology for eyewear developed at the Georgia Institute of Technology allows wearers to change their transparent lenses into...
I once had a patient come into the exam room tightly clutching a shopping bag. She would not let the bag out of her sight, and...
Tennessee shop takes its selection, service out for a spin with an innovative mini optical Downtown Knoxville, TN, has undergone a resurgence in recent years, with...
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