My philosophy has always been “quality over quantity.” Wearing a $5 pair of knockoff Wayfarers and a pair of handmade acetate polarized sunglasses are completely different...
Do a test project with some of your inventory “dogs”.
When introducing yourself to somebody for the first time, say: “Susan, Susan Thompson” WHY? Repeating your first name twice is very effective. And this subtle repetition...
When she first applied at Sears Optical 20 years ago, Stephanie Haenes was passed over. But hired soon after and swiftly promoted, she quickly had the...
Our practice growth has stalled. What’s a quick, low-cost suggestion for getting back on the growth path? Start burning up those phone lines, says Bob Levoy,...
Why excellent eyecare must begin when someone first contacts your practice This article originally appeared in the February 2015 edition of INSTORE. Remember the last time...
8 ways to make your online home base a more powerful business-building tool This article originally appeared in the February 2015 edition of INVISION. More than...
Doctors at first missed signs of a stroke. A British woman is crediting her optometrist with possibly saving her life, after he detected signs of a...
Words To Remember ➤ Advertising guru Roy Williams’ words are worth printing and putting in a frame on your desk. They’re a pithy reminder that the...
Optometry Cares-The AOA Foundation has announced the winners of the following scholarships for 2015: InfantSEE Scholarship Grant Sarah Kuipers of Indiana University School of Optometry was honored with...
From a small back room in a warehouse with three employees to four distribution centers nationwide employing more than 1,000, ABB Optical Group has become the trusted...
Age-related macular degeneration affects more than 2 million Americans ages 50 and older. And, according to the recent Prevent Blindness “Future of Vision: Forecasting the Prevalence...
Optometry Cares-The AOA Foundation celebrated a successful end to 2014 thanks to generous donors who support its mission of improving the quality of life of Americans...
The Vision Council’s annual Executive Summit drew more than 325 high-level executives from the optical industry. During the event, held January 21-23, The Vision Council inducted...
Four new officers were elected to the American Optometric Student Association Executive Council at the January 2015 Board of Trustees meeting in San Francisco: President-elect Hunter...
Maureen Cavanagh has been named President of the Vision Impact Institute, currently supported by Essilor. The mission of the Vision Impact Institute is to raise awareness...
Canadian eyewear firm is raising funds for charity effort. Canadian firm eSight, which produces eyewear that helps the legally blind to see, is on a publicity...
Homespun wisdom guides his work. When he opened his office on January 19, 1950, at the age of 22, JJ Abrams was the youngest optometrist practicing...
Managing uveitis may get easier. Modern inflammatory therapy may make it easier for the general ophthalmologist or optometrist to manage uveitis, writes a contributor to Healio....
Flexon introduced its latest sunwear collection, featuring a special new lens technology from ZEISS, at an exclusive press event at New York’s Chelsea Piers on Tuesday....
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