IN THIS EPISODE OF BEST PRACTICES, host Steve Alexander joins Zach Weaver and Jill Kielas of Tom Davies to explore how optical design choices shape the patient experience and define a practice’s identity.
Steve, Zach, and Jill dive into how the best optical spaces strike a balance between art and analysis, where data informs creativity, and every frame serves a purpose. They unpack how understanding patient demographics, buying patterns, and visual flow can transform your optical from a display area into a curated reflection of your brand.
Together, they discuss how collaboration, merchandising strategy, and thoughtful storytelling can turn inventory management into a meaningful extension of care. This conversation challenges practice owners to see beyond style and focus on intention, showing how the right mix of insight and instinct keeps patients engaged long after they leave the optical.
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ABOUT THIS PODCAST: Tune in to Best Practices twice a month as we deliver practical, actionable insights for eye care professionals seeking to elevate practice performance, patient satisfaction, and clinical outcomes. Each episode features experts sharing their insights about the most pressing issues facing independent eye care practices today.
Learn the strategies that the Best Practices have used to build out the eye care business of their dreams. From building a new specialty in neuro optometry, myopia management, dry eye, to optimizing for practice efficacy, patient engagement, and profitability.
Designed with busy optometrists, opticians, and staff in mind, the podcast focuses on steps you can implement immediately to improve care and grow your practice; all it should cost you is a little time and effort.
STEVE ALEXANDER has been in the eye care industry for over 20 years and has worn many hats including optician, ophthalmic tech, lab tech, practice manager, regional manager, operations consultant, CE certified speaker and other in both private and corporate eye care settings. Over the last 8 years, he has been consulting with practices to find ways to better understand their patients, the ecosystems in which they work, and how to create a practice of which they can be proud.
