Connect with us


End of Year Thoughts, Advice and Kind Words From Readers

“Ho, Ho, Ho! Happy Christmas and Merry New Year!”




  • I love the idea of a clearance sale! And we took the idea of a trunk show and have one scheduled for Halloween … costumes, ice cream truck, and vendors! Should be fun! — Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ
  • Be generous to your employees during the Holidays with extra time off and bonuses. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Create a holiday atmosphere for staff and make sure they receive both a thank you and a holiday bonus! Everyone works for a living! — Robert Hillman, Fabulous Fanny’s , New York, NY
  • Another reason to promote multiple eyeglass sales. — BJ Chambers, Carrera Optical, McQueeney, TX
  • Now is the time to contact provider relations to make sure you are on the panels for next year. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
    I’m not impressed with education providers pushing online education to educate ODs because of the pandemic. It’s time to move on, remove the masks, and get back to the real world of face-to-face education … conventions, and travel. — Robert M. Easton Jr. OD, FAAO, Oakland Park, FL
  • I always look forward to your next magazine. Great articles, layout and take-home messages! — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • I know we have to … but thinking about Christmas is sooo early. — Mickey Bradley, Patrick Optical, Fort Worth, TX
  • I love the holiday season and all the celebrating we get to do with our patients. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Ho, Ho, Ho! Happy Christmas and Merry New Year! — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular