Eyecare professionals can rewire patient expectations, and it starts by simply never saying ‘no’ ever again.
They cold-opened as private pay only—and they’re killing it after a year in business.
In one of our widest margins this year, only 28% of you said you did. We have the reasons behind your answers.
Like the barriers women face in ophthalmology and how to enhance your contact lens culture.
Because as President Bill Clinton once said, "The price of doing the same old thing is far higher than the price of change."
The aim is to provide long-term myopia management for underserved children.
Younger generations don’t lack a work ethic, so much as they have gained a life ethic.
And they are the visionary styles that will shape the way we see the world.
Develop your unique brand, teach your team members, and start attracting your ideal clients to your practice.
Readers reach out to us each much with their thanks and kudos, or for no other reason than to simply say, "Hi!"
The year wraps up with products that are high-tech and soft touch.
Could yours be a selling point, too?
Plus some social media marketing ideas to end the year with a bang and what areas you should focus on first in the new year.
Eyewear Artwalk 2024 invites eye care professionals to explore the Dry Eye Oasis.
How does your office handle this issue?
Including a markdown strategy to set you up for holiday success and when exactly to blast those mobile campaign messages for maximum impact.
Including celebrating safe toys and celebrations.
How to recognize what resonates with your audience, refine your approach based on those insights, and anticipate the next wave of evolution.
How to be an exceptional advocate for yourself at work as you strive to attain your career goals.
But even that doesn’t mean it isn’t without it’s bad days … when things get heavy, baking helps his mood … if not his waistline.
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