Sanity Files

This Third Generation ECP is Keeping the Family Tradition Alive!

But even that doesn’t mean it isn’t without it’s bad days … when things get heavy, baking helps his mood … if not his waistline.

Published

11 months ago

November 5, 2023

INVISION Staff Invision October 2023 Issue

Brian Woolf, OD
@woolfeyelab
Woolf Eye Lab, Pasadena, MD

You know when you’re talking to a third generation ECP that the love of eyecare runs deep. That is certainly the case with Dr. Brian Woolf who counts continuing the tradition of this family-owned business in the Baltimore-Annapolis area as one of his favorite things. The other? Freedom! As in the “ability to make decisions that help patients without having to go through a committee and the ability to set my own schedule.” Unsurprisingly, insurance dictates for patient care and economic uncertainty rank as some of his least favorites. The final nail in the coffin? “Having to deal with all the medical billing complexity just to get paid for work I already did!” But he’s got a remedy for those days that weigh heavy … literally! “When stressed out, I like to bake. But it can be dangerous to my waistline!”

Related Topics:eyecare businesses in Maryland Featured

INVISION Staff

Since launching in 2014, INVISION has won 31 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. In 2024, the publication celebrates its 10th anniversary of serving eyecare professionals. Contact INVISION's editors at editor@invisionmag.com.

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