Connect with us

Sanity Files

This Third Generation ECP is Keeping the Family Tradition Alive!

But even that doesn’t mean it isn’t without it’s bad days … when things get heavy, baking helps his mood … if not his waistline.




This Third Generation ECP is Keeping the Family Tradition Alive!
Brian Woolf, OD
Woolf Eye Lab, Pasadena, MD

You know when you’re talking to a third generation ECP that the love of eyecare runs deep. That is certainly the case with Dr. Brian Woolf who counts continuing the tradition of this family-owned business in the Baltimore-Annapolis area as one of his favorite things. The other? Freedom! As in the “ability to make decisions that help patients without having to go through a committee and the ability to set my own schedule.” Unsurprisingly, insurance dictates for patient care and economic uncertainty rank as some of his least favorites. The final nail in the coffin? “Having to deal with all the medical billing complexity just to get paid for work I already did!” But he’s got a remedy for those days that weigh heavy … literally! “When stressed out, I like to bake. But it can be dangerous to my waistline!”

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular

Link partner: indobet autowin88 vegasslot77 mantra88 ligasedayu warungtoto login sbobet vegas4d indobet ingatbola88 ligaplay dewagg hoki368 qqnusa ligagg zeus138 bro138 bos88 ligaciputra