Headlines

McDonald’s Flips AI Outfit to Mastercard

The fast-food giant acquired the Israeli company three years ago.

Published

3 years ago

January 6, 2022

Mastercard (Purchase, NY) has acquired Dynamic Yield Ltd., an Israel-based AI startup, from McDonald’s (Chicago).

Terms of the deal were not disclosed. When McDonald’s acquired Dynamic Yield in March of 2019, it spent $300 million on the personalization and decision-logic company.

Dynamic Yield’s technology is utilized in McDonald’s drive-thrus in several markets, enabling outdoor menus to display recommendations based on factors like time of day, trending menu items and the customer’s current selections.

The software-as-a-service (SaaS) platform uses advanced AI and other technologies to support 400-plus brands across the retail, financial services, travel and restaurant industries, a release from Mastercard explained.

The acquisition is expected to close in the first half of 2022. Upon the deal’s closing, Dynamic Yield’s chief technology officer, Ori Bauer, will take the helm as CEO. The current CEO, Liad Agmon, will remain with the company in an advisory capacity.

With Crizal you can have it all!

Patients expect clarity of vision, scratch resistance, anti-glare technology, easy-to-clean lenses, and UV protection from their lenses. Crizal Sapphire HR is the latest generation of anti-reflective coating that combines our innovative technologies, 360 Multi-angular Technology™, High-Resistance Technology™, High Surface Density Process™ into one coating to deliver best in class performance. Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR shield the lenses against reflections, scratching, smudging and UV light for long-lasting transparency, durability, and protection. Crizal coatings can be applied to any design, including traditional single vision, Eyezen®, Eyezen+ and Varilux®! Widely available across lab networks and through all major managed vision care providers today. Crizal Saphire HR benefits include: • 360 Multi-angular Technology™ that cuts front and lateral backside reflection • High-Resistance Technology™ that offers the best combination of scratch and smudge resistance • High Surface Density Process™ that ensures the lense is easy-to-clean, smudge resistant and water repellent For more information about Crizal Saphire HR, go here.