8 On Best Friends Day, roll out a special discount or gift for a customer who comes in with a pal.
20 The sun god is at the peak of his annual cycle. Celebrate with a Midsummer Night’s Trunk Show. Sparkling wine, warm wind, cool jazz and dazzling eyewear.
21 What was once considered an act of teenage vanity is now a powerful marketing tool. Ahead of National Selfie Day, draw up a strategy to get your customers to take more photos of themselves showing off their new eyewear or in front of that witty sandwich board outside your store (or any background featuring your business name). Let the reach of Facebook, Instagram and Tik Tok do the rest.
27 National Sunglasses Day is not just about looking good — it’s a teachable moment. Many still aren’t aware that years of cumulative UV exposure can accelerate conditions like cataracts and AMD. Even more so, they don’t realize they can get Rx sunglasses! So:
- Share UV eye health information from the Vision Council available by visiting
nationalsunglassesday.com.
- Give away a pair of designer sunglasses to bring people in — any patients who visit today will be entered to win.
- Take a staff group selfie showing off your sunnies. Post it and use the tags #NationalSunglassesDay and #sunglassselfie.
