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Originality Reigns! 63% of You
Photograph Your Own
Product In-House

The remainder of you seen no value in it.




Question: Do you photograph your own products in-house?

Yes: 63%

  • Photograph with iPhone to post on social media. — Colleen Galanti, Pascarella Eye Care & Contact Lenses, Newtown, PA
  • For social yes, because it is the only way to best show what is current. But I am in no way a professional! — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • It allows me to showcase to my patients and prospective patients on social media/advertisements of what we have in house to offer. I am also the photographer to I can capture how often and whatever I want to present. — Kyle Henderson, Legacy Eye Care, Yukon, OK
  • To put on a Facebook local group. — Bob Schmittou, New Eyes Optical, Wyandotte, MI
  • We have several young opticians with a strong artistic background and great photography and styling skills. We post the photos on Facebook, Instagram and Google. We use local photographers and recruit our staff and patients for direct mail and website photos. We want our image to be specific to us. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • Our website, Facebook and Instagram. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • I use a cell phone. Really don’t love the results. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • We feature our frames, packaging, branding on social media and our website. — Blake Hutto, OD, Family Vision Care, Alma, GA
  • Social media. — Heather Aites, Family Vision Center, Westminster, CO
  • Social media. — Sherry Morgan, Logan Eye Care, Lake Mary, FL
  • I purchased a small photo cube off Amazon. The light really brings out the colors in the frames. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • Social media mostly, and our website. — Kristina Jordan, The Eye Site, Mishawaka, IN
  • All frames and then we PDF the file. All patients and we attach their photo to their personal files. Video as needed. — Ken Weiner, OD, Livingston, NJ
  • We spotlight frames that are new, create an interesting setting and post on social media. — Melanie Jenkins, Spring Hill Eyecare, Spring Hill, TN
  • We started to feature a different frame line each week from lines we carry in house. We will photograph them hoping to catch the eye of our customers on various sites. We also use photos as an attention grabber in order to remind them to browse our online inventory. — Sarah Montes, Hockemeyer Family Eye Care, New Haven, IN
  • For social media post using an iPhone 11; the images are clean, clear and in focus. Great details, and portrait mode helps illuminate the image and reduce background noise. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • To advertise on FB and Twitter. — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • I use a digital 15m Pentax with a light box and rotating platform if I want movement for use on our website and social media. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • For social media on the rare occasion, but usually we use photos provided to us by the frame companies. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • I actually used some photos for when we moved as “place holder” photos until we could get some new POP. One I made for Coach is still up six years later. We do a lot for our Facebook page, featuring new frame lines, or editing frames into photos. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • We post the pictures on social media. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • Facebook. — Scott Keating, OD, Vision Trends, Dover, OH
  • To share on social media! Customers should get a reminder of us in their feeds and see what we get that is new or exciting. Lately it has been anti-fog products. — Carissa Dunphy, Monroe Vision Clinic, Monroe, WA
  • Occasionally for social media ads. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Social media and my website. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Just started with a small plastic light box with some liners. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Sony A6000 and a lightbox or my iPhone. — Travis LeFevre, Krystal Vision, Logan, UT
  • Social media. — Dorothy Reynolds, Eyes on Fairfield, Fairfield CT
  • We shoot our glasses on patients/customers to post to Instagram. — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • Post them on Facebook/Instagram. — Ron Catterson, Clear View Optix, The Villages, FL
  • This only comes up a few times during the year before we run a promotion. — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
  • Social media. — Steve Burek, Metro Eye, Milwaukee, WI
  • Facebook page. — Lindsey Pulford, Insights Eyecare, Manhattan KS
  • We love spontaneity so cell phones are our camera of choice. Many pictures are shared on social media pages. — Amie Robinson, Spring Hill Eyecare, Spring Hill, TN
  • Billboard and social media posts. — Billy Isgett, Eyecare of Florence, Florence, SC
  • Marketing on social media, brochures, window displays and décor. — Nytarsha Thomas, OD, Visionelle Eyecare, Zionsville, IN
  • Social media, website and point of purchase. — Diana Canto-Sims, Buena Vista Optical, Chicago, IL
  • Mainly for our business IG and FB pages. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • Website and social media: Facebook and Instagram. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA

No: 37%

  • We used to and we used them for Instagram/social media. There’s a lot of great tutorials on Pinterest and TikTok on making light boxes which can give a seamless background to a small product display. Nowadays we just use the professional product photos that many brands have available for download. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • We are a small business and don’t use social media to advertise. — Rick Rickgauer, Vision Associates, Girard, PA
  • When dispensing, patients will stream photos of different frames for evaluating by their friends and or relatives. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • I don’t think management ever thought about doing it. — Danielle Doniver, Heritage Optical, Detroit, MI
  • By the time I get home, I am in brain-dead mode and don’t want to think any more. — Joyce Paton, Village Eye Care, Raleigh, NC

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.



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