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Small Business Week, Equal Pay Day, National High Five Day and Other Dates to Promote in April

It’s also Presbyopia Awareness Month – lay down a challenge!





1 For PRESBYOPIA AWARENESS MONTH throw down the gauntlet. Challenge anyone over the age of 50 still not wearing glasses to come in for an exam. If they really don’t need glasses, they get a discount coupon for a pair of brand-name suns. For the rest — the joy of clear vision.

15 Today is EQUAL PAY DAY, when women finally catch up to what men earned in 2022. Invite your women customers to come in to reward themselves “fairly” for their hard work with some nice new eyewear … because society seems in no great hurry to.

21 Nothing is less inspirational than a boss who misses with his high fives. To make sure you’re hitting the target on NATIONAL HIGH FIVE DAY, keep in mind this tip from WIRED magazine: Keep your eye on the elbow…

Apr. 30-May 6 In the 60 years since JFK added the presidential seal of approval to NATIONAL SMALL BUSINESS WEEK, it has never been cooler to operate a small business. The country seems to better appreciate the diversification, localization and jobs that Main Street businesses bring to communities. Reach out to your local chamber or SCORE chapter to see what events they have planned.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


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