10 On SCHOOL NURSE DAY, bring a goodie bag to local school nurses with business cards, supplies and advice. Better yet, invite them to your office for a one-hour talk on a useful topic like conjunctivitis or vision therapy.
14 What’s the toughest job in the world? The correct answer is being a mom — though many children of all ages would argue it’s selecting a good Mother’s Day gift. This year, for MOTHER’S DAY, insert a new idea into their heads by promoting a pair of high-quality, great-looking readers or a coupon for high-end frames. Slogan: “This year, give your mother the most beautiful vision!”
16 It helps to be smart in your marketing, but bold is better. Remember that today — SEAMONKEY DAY — is a briny nod to the power of selling emotional benefits if nothing else. Think Purple Cows, or closer to home — lens-less fashion frames.
19 Strap on your helmet and biking glasses, tuck in your trouser legs, and get up on the saddle to join the two million Americans who will cycle to work today as part of NATIONAL BIKE TO WORK DAY. It’s about fun, fitness and clean air — and if you carry cycling frames, a good marketing op.
