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Strategies for Building Retail Brands

Expert panel offers a baker’s dozen suggestions.

Published

2 weeks ago

June 17, 2024

INVISION Staff

Augmented reality is one way retailers can engage shoppers on a deeper level. PHOTO: ISTOCKPHOTO

Retailers looking for ways to nab maximum exposure for their brand might want to consider these 13 suggestions from the Forbes Business Development Council:

Focus on the Product Experience
Learn How to Meet Your Customers’ Needs Effectively
Introduce Omnichannel Retailing Across Business Platforms
Leverage Partnerships with Influencers
Increase Brand Exposure at Events
Immerse the Buyer in an Engaging Brand Environment
Ensure Data Security to Protect Your Business and Customers’ Information
Engage In SMS Messaging to Communicate with Clients
Personalize Your Outreach Methods
Reduce Your Brand’s Carbon Footprint
Demonstrate the Authenticity of Your Brand’s People
Create “Magical” Environments Through AR and VR Retail Visits
Embrace TikTok Shop

Chances are, you’re already doing some of the above. But for more information from the Forbes council about those you’re unfamiliar with, click here.

INVISION Staff

Since launching in 2014, INVISION has won 31 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. In 2024, the publication celebrates its 10th anniversary of serving eyecare professionals. Contact INVISION's editors at editor@invisionmag.com.

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