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You, The ECP

Always our favorite part of the survey, where we get to learn a little more about the eyecare pros behind the numbers.

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The Big Survey 2022: You, The ECP

39. What is your gender?

The Big Survey 2022: You, The ECP

40. How old are you?

20-29
4%
30-39
16%
40-49
19%
50-59
30%
60-70
28%
Above 70
3%

41. How many hours of sleep do you average a night?

Less than 5
4%
5
6%
6
28%
7
39%
8
19%
9
4%
More than 9
0%

42. How many hours do you typically work a week?

25 or less
4%
30
9%
35
9%
40
38%
45
14%
50
13%
55
5%
60
6%
65
0.5%
70 or more
1.5%

43. Do you feel you are fairly compensated for the work you do?

The Big Survey 2022: You, The ECP

There is no single route to success, but a statistical picture of ECPs earning the most ($250K-plus) looks something like this: He (85% are male, despite the overall industry numbers skewing female) has a single-location private practice with a strong focus on retail in the suburbs (odds are it’s in the Southwest or West). He’s over 50. He works 45 hours a week but knows when to rest, getting 7+ hours of sleep a night. He runs a tight optical, too: nearly 60% of our most successful ECPs claim their sales team has a conversion rate of over 50%, with designer licensed ophthalmics doing the heavy lifting.
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44. Where does your creativity most express itself?

In your handling of staff/patients
40%
In your business ideas
28%
In your merchandising/display
16%
In your marketing
9%
In your financial and tax strategies
3%
Other
4%
Other responses included “In my personal life,” “Anything not optical,” “In providing excellent eyecare,” and “In the frames I make. It quickly became my artistic outlet.”

45. Where do you get most of your trade news from?

Traditional trade media
41%
Traditional trade media
17%
A buying or benchmarking group
5%
A social media group dedicated to ECPs
20%
Your own network of industry contacts
17%

46. If you could be president for a day, what one decree would you pass to make life easier for small-business people?

The Big Survey 2022: You, The ECP

This query provoked a deluge of replies decreeing lower, simplified, flat or no taxes. Here are a few standouts from among the others:
  • Medicare for all.
  • Medicare for all.
  • Easy small business loans.
  • Small business loan forgiveness.
  • Do away with Medicaid.
  • Free childcare for all workers.
  • Illegal to purchase prescription eyewear on the internet.
  • Fire all government officials.
  • No rude or entitled patients or clients allowed in small businesses.
  • Encourage investing in inventory without penalizing you.
  • Only one screw size available for frame manufacturers.
  • Ability to hire staff without having to provide healthcare, family leave, etc.
  • Small business month.
  • All billionaires have to shop small business for their eyewear and it has to be amazing.
  • Eliminate vision care plans.
  • One page IRS tax form.
  • Focus on work/life balance. All businesses shorten hours/work week. We’ve become too customer focused and now we can’t keep employees because we keep pushing the envelope in order to keep up with competition.

47. Writers often have the cleanest desks and sharpest pencils because anything is better than sitting down to write. How do you most often find yourself procrastinating when there’s something important that needs focusing on?

The Big Survey 2022: You, The ECP

INSTORE was established in 2002 by SmartWork Media with the mission of informing and inspiring American jewelry retailers. Over the years, the company's jewelry magazines and websites have won 95 internatlonal publishing awards.

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