about this feature: Each month, we ask INVISION’s Brain Squad what’s selling in their optical shops and dispensaries. Here’s what people say is selling well this...
(Press Release) Transitions Optical, Inc. is making it easier for eyecare professionals to join the #ThroughANewLens discussion and engage more fashion-forward and tech-savvy patients with fresh...
Colleen Galanti was about to graduate high school when her mom saw a help-wanted ad in the local paper for an optician trainee. “I had no...
NEW LOOKS Automation and digital technology give refraction equipment an update This article originally appeared in the July-August 2015 edition of INVISION. In 1917, President Woodrow...
ALL PRICES MSRP, EXCEPT WHERE NOTED. DON’T LOOK BACK ➤ It’s summer — there’s no time for regrets. Ondria Hardin, the face of JIMMY CHOO’s latest...
With back-to-school season upon us, now’s the time to stock up on frames A little goes a long way. That’s true of many things in life,...
From smoldering summer looks to autumnal wardrobe favorites, retro shades have vintage appeal Here at the height of sunglasses season, it’s a great time to serve...
BRAIN POWER ➤ We get so many publications, I could never read them all (and still see patients). I am sorry to say I put many...
Help your lab help you (and make your customers happy, too) This article originally appeared in the July-August 2015 edition of INVISION. I run an independent...
IT’S JUST AHEAD: the season that children dread and parents love — back-to-school time. Kids will soon be sharpening those No. 2 pencils and picking out...
(Press Release) Optometry Cares—The AOA Foundation has named Rebecca Hildebrand its director. A native of St. Louis, Hildebrand brings nearly 10 years of nonprofit development experience...
NEW LENSES FROMRUDY PROJECT ImpactX-2 Rx lenses, new from Rudy Project, are fast-activating photochromics designed for active sports. They darken to black, red or brown, depending...
Mixed Plate from Maui Jim (here in chocolate stripe fade) is a smart look for the beach or the streets. MSRP: $229 This article originally appeared...
Use these tips to market to families.
This article originally appeared in the July-August 2015 edition of INVISION. YES, I DO ➤Not only does the staff enjoy music but so do our patients....
What happens if the temperature hits 100? Unlike several other major online merchants, Etsy has not yet opened an actual store. But it has an Airstream...
NATE OGURA Eyes on Fremont, Seattle, WA Nate Ogura joined Eyes on Fremont in 2001 while studying opticianry at Seattle Central College, and he bought the...
New COO and Luxottica veteran Greg Lechner is thinking about it. Eyewear veteran Greg Lechner, late of Coastal.com and Luxottica, is the new COO of Frameri,...
In addition to high-tech testing, Dr. Bladh uses outdoor drills to improve athletes’ response times. Sports vision training helps California eye doctor boost athletic performance Athletes...
(Press Release) Student leaders of the American Optometric Student Association (AOSA) at Optometry’s Meeting June 24-28 added a representative to the American Board of Optometry and...
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