In optical, the Garrett Leight Boon. It’s a timeless classic available in a wide neutral palette and three sizes! It’s well made with dual-plated real rivet hinges and external pins. An absolute go-to for us. Also, the Garrett Leight Doc Sun. It’s a classic silhouette with a commanding double bridge. Bold colors and matte finishes make this a standout frame! — Tracie R., Austin, TX
- Adin Thomas glasses, Wiley X suns. — Terri B., Alva, OK
Top-selling vision brands in November
Eyeglasses
Ray-Ban (4), Oakley (3), Gucci (2), La Eyeworks (2), Lafont (2), Modo (2), Silhouette (2)
Sunglasses
Maui Jim (11), Ray-Ban (5), Gucci (2), Wiley X (2)
*These are brands mentioned by multiple Brain Squad members when asked what sold well in November. Join at invisionmag.com/brainsquad.
- The Silhouette 4453 in just about every color. It’s titanium, lightweight and because it’s a thin semi-rimless, it almost disappears. — Deborah T., Austin, TX
- We did fabulous with Morel. Customers love the colors and weightless frames. We love Maui Jim sunglasses, so they are a huge seller for us always. I love sharing how wonderful they are to all my customers. — Julie U., Jupiter, FL
- Etnia Barcelona, Kensie, David Spencer, and Tom Ford eyeglasses. — Deb J., Bismarck, ND
- We sell a lot of the ECO glasses. — Kathryn C., Lititz, PA
- Matsuda, Theo and Salt all did very well for both men and women. In sun, Moscot and Dita. — Jordan F., Baltimore, MD
- Ray-Ban because of Meta. — Kaleena M., NY
- Hottest was Lafont, hands down. But that is due in large part to the Lafont trunk show we hosted. Attendees loved the bright colors and vibrant finishes. We also had a nice run on Woody’s sunglasses for the autumn season. Fun shapes, and vibrant colors were clear winners. — Whitney H., Missoula, MT
- For men the Oakley OX 5128 Matte Black opticals and Oakley OO4145 Wire Tap in Satin Lead suns. For women, the Bebe 7259 sunglasses in Taupe Crystal. — Melissa R., Port Orchard, WA
- Cartier and Prada. We’re using Smart Mirror to show in AI/AR what any frame will look like in suns, tints or photochromic. Sales have increased easily with this simple tactic. — Karen M., Wyoming, MN
- The newest Anne Klein optical release! We can’t keep them in stock. — Amber S., Chester, VA
- WOOW, all of the fun colors of their new releases! In sun, the American Optical Saratoga. — Jennifer Y., Canandaigua, NY
- Always l.a. Eyeworks in opticals. Porsche suns this time around. — Susan E., Austin, TX
- Nike, we had a lot of sporty optical patients this month. In sun, Zeal; it’s a great price point for those Maui Jim quality lenses. — Lisa S., Vancouver, WA
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.
