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Letters From Our Readers for August

‘I love it. I read it. I try to live it.’




  • I love it. I read it. I try to live it. — Jim Williams, Eye To Eye, Mexico, mo
  • At the 90 days out point, I pulled the trigger and dropped my lowest-reimbursing-terrible-lab Vision Plan. It’s scary to drop anything that adds to the bottom line, but as the year closes, my employees are giddy that they will no longer have to stay on hold with customer service for hours. I also reminded them that if we meet all of our practice goals, we will be closed for additional days (with pay!) during Christmas. — angie patteson, od, sunset eye care, johnson city, tn
  • 90 Days was a good article. — nicole heyduk, eye centers of northwest ohio, fremont, oh
  • I have borrowed one of the doctors’ copies on several occasions before she realizes it has arrived, and read every article cover to cover. She’s had to read through the notes and dog-eared pages; so, we just subscribed all of our optical staff to their very own copy of the magazine! Great, engaging content and ideas to keep us always thinking about what we can do better for our patients. Fabulous magazine! Thanks for taking the time to really focus on the optometric industry and the people that make it special. — deb jaeger, eye center of the dakotas, bismarck, nd
  • I just want to say that every month that INVISION magazine comes I’m so excited. It’s like getting the Sears catalog for Christmas every month. — julie uram, optical oasis, jupiter, fl
  • I find that the magazine is a fun read and I share it often with the staff for pearls. — sonja franklin, od, modern eyes, austin, tx
  • INVISION magazine is very informative. I have read every issue in the last year and have learned something new and fun in every one of them. — tammi thomas, lifetime eye care, lewiston, id

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


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