Connect with us

Editor's Note

The Days Are Long But 2020 Is Even Longer

Dee says “Thank You, Next” to 2020.

mm

Published

on

WHOEVER SAID “THE days are long but the years are short” clearly hadn’t lived through 2020, when the long days were surpassed only by just how long the year felt.

I am writing this note to you on Nov. 7, 2020. As is usual, it is the last thing I do before we send an issue to the printer and after I’ve read through most of the pages to get a feel for how the whole thing will coalesce together. But between us laying out our Big Survey Big Story — where we asked readers who they would be voting for in 2020 — and the writing of this letter, the citizens of the United States of America voted to oust Donald Trump as President and elected Joseph Biden to replace him. I know from the results of that survey that this was not the outcome many INVISION readers had hoped for.

My job as Editor-in-Chief of this magazine is not to push my own agenda or elevate only the voices I personally agree with. It’s to share the success stories of independent eyecare businesses — and how they did it — so as to help other eyecare businesses learn new ideas and approaches to find their own success. It is a “high tide raises all ships” approach I take very seriously. Strong independent eyecare businesses strengthen all independent eyecare business. You have taken a hit this year and I fear many of you will feel this change in national leadership as another blow.

Time will tell if President Biden is good to his word, and the platform that led to his victory, and works to unite the divide in this country … and evidently among INVISION’s readers. If he is, I can only see that as a good thing.

While we once again take up the mantle of waiting to see what comes next, I revert to my old standby — humor — to fill the time. Your political views were but a fraction of the questions we asked in our Big Survey. Go dig deep into that data (starting on page 28) and you’ll also learn what Senior Superlatives some of you claimed in high school and what brand you’d be if you were an eyewear brand. No doubt, you’ll finish those 12 pages having chuckled once or twice.

This is our last issue of 2020, so my wish for you and your business is that you finish it strong and welcome 2021 with a renewed sense of purpose and hope for the future.

Advertisement

Until next year,

The Days Are Long But 2020 Is Even Longer

The Days Are Long But 2020 Is Even Longer

The Days Are Long But 2020 Is Even Longer

Five Smart Tips From This Issue

  1. With the highest voting numbers ever recorded, your customers are primed to have their voices heard. Have you considered an Instagram poll? (Monthly Project, page 18)
  2. Did anyone else watch The Social Dilemma on Netflix? See the machines already running the show in eyecare. (Better Vision, page 24)
  3. Since politics is top of mind, do you know the concerns of your constituents? Take a page out of Chuck Schumer’s book and make up some advisors. (Tip Sheet, page 48)
  4. Returning to the evils of social media… we have six eyecare businesses who have harnessed the power of Facebook for good. (Benchmarks, page 58)
  5. Remember that humor? Check out the very timely ECPs Tell Jokes. (Buzz Session, page 62)

Having built a career in service journalism, Dee has been covering the eyecare industry for over a decade. As editor-in-chief of INVISION Magazine, she is passionate about telling independent ECPs stories and can be reached directly at dee@invisionmag.com.

SPONSORED VIDEO

Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular

Link partner: indobet autowin88 vegasslot77 mantra88 ligasedayu warungtoto login sbobet vegas4d indobet ingatbola88 ligaplay dewagg hoki368 qqnusa ligagg zeus138 bro138 bos88 ligaciputra